Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
T-Shirt LILLIT
Lovjoi
Top JONNAH
Lovjoi
BH FEATHERMOSS
Lovjoi
Top CEYLON OPAL
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Jeansrock CELANDINE
Lovjoi
Kleid AUDREYANA
Lovjoi
Shorts BRELLAY Black
Lovjoi
Kleid RITIANA
Lovjoi
Sweater Elondra
Lovjoi
Pullover ALEIKA
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Hose TAVIRA
Lovjoi
Bluse ALAIYA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Top PALMAE
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Culotte TAVIRA
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Kleid DAISY Black
Lovjoi
Hose SANDROSE
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Top Front Closure LOBELIA Biobased Structure
Lovjoi
Slip WHORLFLOWER
Lovjoi
Top CHEMILLA
Lovjoi
Panty GRANDIFLORA
Lovjoi
Bluse SILURI MOIRE
Lovjoi
Top FLABELA
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Body GARDEN TIGER
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Blouson Jacke BOCA
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Hose HEDIE


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here