Sustainable clothing by Kurinji

Kurinji is a sustainable fashion brand that seamlessly blends Italian elegance with Indian craftsmanship, creating unique designs that honor both cultures. Founded by Kavitha Vilvanathan and Maurizio Billi, the brand focuses on reviving traditional Indian hand embroidery techniques and natural fabrics, integrating them into contemporary Western silhouettes. Kurinji is committed to environmental sustainability, utilizing natural dyes, upcycled materials, and maintaining a short supply chain to ensure ethical production practices. The brand's name, inspired by the rare Kurinji flower that blooms once every 12 years in India's Western Ghats, symbolizes resilience and the preservation of cultural heritage amidst modern challenges.