Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Hose JEANNI
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Culotte JOALINE
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
T-Shirt LILLIT
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Cardigan ANTOINETT
Lovjoi
Shorts CABANAA
Lovjoi
Jeansrock CELANDINE
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Bluse MANTARI Moire
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Culotte TAVIRA Black
Lovjoi
Culotte TAVIRA
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top PALMAE
Lovjoi
Top CEYLON OPAL
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Kleid DAISY Black
Lovjoi
Still-Top SAGINA
Lovjoi
Top JONNAH
Lovjoi
Slip HERB PARIS Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Dress ADEENA
Lovjoi
Dress FJELA
Lovjoi
Still-BH OVINA
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Top CHEMILLA
Lovjoi
Rock LEONNE
Lovjoi
Culotte TAVIRA
Lovjoi
BH VOODOO LILY Black
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Slip BABIANA
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Still-BH MELICA
Lovjoi
Blouson BOCA
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Kleid RITIANA


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