Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Kleid ELANIE
Lovjoi
Top GAGAT
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Long sleeve shirt JUNE
Lovjoi
Jeansrock CELANDINE
Lovjoi
Hose SANDROSE
Lovjoi
Body SALMONA
Lovjoi
Slip BABIANA
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Blouson BOCA
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Bluse MOHNAH
Lovjoi
Sweater Elondra
Lovjoi
Sweater MELINDIS
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Bralette DIASCIA
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Blouson BOCA
Lovjoi
Kleid FRIEDI
Lovjoi
BH LADY FERN Black
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Hose JEANNI
Lovjoi
Culotte TAVIRA
Lovjoi
BH WINDFLOWER
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Top FLABELA
Lovjoi
Still-BH MELICA
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Bluse ALAIYA
Lovjoi
Mini Kleid ABELONE
Lovjoi
Shorts BRELLAY Black
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Top FLABELA


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