- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Top SCIARRA
Lovjoi
Daybra HOLLYFERN
Lovjoi
Pullover HÖJA
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Slip HERB PARIS Black
Lovjoi
Panty PENNYROYAL
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Hose HEDIE
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Tanga WILD MADDER Black
Lovjoi
Top PALMAE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
BH WINDFLOWER Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Still-Top SAGINA
Lovjoi
Hose JEANNI
Lovjoi
Cardigan ANTOINETT
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Body GARDEN TIGER
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Bralette DIASCIA
Lovjoi
Jumpsuit STAINE
Lovjoi
Jeans GREVIE
Lovjoi
Pullover THELISA
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Bluse MANTARI Moire
Lovjoi
Slip WHORLFLOWER
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Jumpsuit STAINE
Lovjoi
Kleid FRIEDI
Lovjoi
BH FEATHERMOSS
Lovjoi
Jumpsuit STAINE
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Body LARGE EMERALD Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Kleid AMINEA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Still-Bralette NEPETA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here