Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Blazer JILLI
Lovjoi
Slip HERB PARIS Black
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Hose HEDIE
Lovjoi
BH WINDFLOWER Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Hose JEANNI
Lovjoi
Cardigan ANTOINETT
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Body GARDEN TIGER
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Bralette DIASCIA
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Culotte JOALINE
Lovjoi
Bluse MANTARI Moire
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Jumpsuit STAINE
Lovjoi
Jumpsuit STAINE
Lovjoi
Body LARGE EMERALD Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
T-Shirt LILLIT
Lovjoi
Blouse LILLMOR
Lovjoi
Still-Bralette NEPETA
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Top RONNIA
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Langarmshirt ARACEA
Lovjoi
BH LADY FERN Black
Lovjoi
Bluse ALAIYA
Lovjoi
Hose SANDROSE
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Shorts CABANAA
Lovjoi
Bluse MALALI
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bralette STIPA
Lovjoi
Dress ADEENA


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