Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
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BH MAIDENHAIR Black
Lovjoi
Bluse ALAIYA
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Langarmshirt ARACEA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Top NINIVA
Lovjoi
Blazer JILLI
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Panty FLOWERING FERN Black
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Curve Style BH CLOVER Black
Lovjoi
BH FEATHERMOSS Black
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Jeans MEDLAR
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Cycling Shorts AENIS
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Kleid FRIEDI
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Rock LEONNE
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Panty PILOSELLA
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Bikini Top Front Closure LOBELIA Biobased Structure
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
T-Shirt MEXINE
Lovjoi
Tanga LUMINOUS MOSS
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Blouson BOCA
Lovjoi
Slip BABIANA
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Cardigan ANTOINETT
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Slip BABIANA
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Top GAGAT
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Bluse SILURI MOIRE
Lovjoi
Kleid MELISSAR
Lovjoi
Top FLABELA
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Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Culotte JOALINE
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Mom Jeans CARPINE Used Black
Lovjoi
Rock TRAFARIA Black
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Panty PENNYROYAL Black


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