Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Still-BH MELICA
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Culotte TAVIRA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Top PALMAE
Lovjoi
Kleid RITIANA
Lovjoi
Kleid ODON
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Kleid AMINEA
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Body GARDEN TIGER
Lovjoi
BH FEATHERMOSS
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Culotte TAVIRA
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
BH EVENING PRIMROSE
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Slip HERB PARIS Black
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Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Jeans GREVIE
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Bikini Slip AZORELLA Biobased Structure
Lovjoi
BH SILVER LACE WINE
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Dress ELOUISE
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Langarmshirt ZEDKIN
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Bralette STIPA
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Maxi Kleid RAMARIA
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Wide Cropped Jeans BARLERIA Black Overdyed
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Kleid DAISY Black
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Rock TRAFARIA Black
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Panty FLOWERING FERN
Lovjoi
Slip BABIANA
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Dress ADEENA
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Slip WHORLFLOWER Black
Lovjoi
Shorts CABANAA
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Top GAGAT
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Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Top CHEMILLA
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Kleid FRIEDI
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BH MOONLIGHTER Black
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Still-Bralette NEPETA
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Panty PENNYROYAL Black
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Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Panty GRANDIFLORA
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Still-Bralette PHASELIA


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