Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Hose JEANNI
Lovjoi
Top GAGAT
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Panty FLOWERING FERN
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Bralette STIPA
Lovjoi
Sweater Elondra
Lovjoi
Panty GRANDIFLORA
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
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Dress ADEENA
Lovjoi
Blouson BOCA
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Culotte TAVIRA
Lovjoi
Bluse MALALI
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Leggings PLANERI
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Straight Jeans MEDLAR Middark
Lovjoi
Jeans MEDLAR
Lovjoi
Bluse ALAIYA
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Jumpsuit STAINE HALFSLEEVE
Lovjoi
Dress ELOUISE
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Top CHEMILLA
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Hose TAVIRA
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Top FLABELA
Lovjoi
Culotte TAVIRA
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Jeansrock CELANDINE
Lovjoi
Slip WHORLFLOWER
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Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Mini Kleid ABELONE
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
BH SILVER LACE WINE
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Pullover THELISA
Lovjoi
Blazer JILLI
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Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Hose SANDROSE
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Shorts CABANAA


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