- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Sweater MELINDIS
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Culotte TAVIRA
Lovjoi
Sweater LENYRA
Lovjoi
Kleid FRIEDI
Lovjoi
Hose VISKLA Black
Lovjoi
Blouson Jacke BOCA
Lovjoi
T-Shirt MEXINE
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Top GAGAT
Lovjoi
Top CHEMILLA Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Panty GRANDIFLORA
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Bikini Slip AZORELLA Biobased Structure
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Body GARDEN TIGER
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Hose TAVIRA
Lovjoi
Jumpsuit STAINE
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Top FLABELA
Lovjoi
Bralette DIASCIA
Lovjoi
BH WINDFLOWER
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Sweater Elondra
Lovjoi
Daybra HOLLYFERN
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Top PALMAE
Lovjoi
Bluse ALAIYA
Lovjoi
Slip BABIANA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Langarmshirt JUNE
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Slip WHORLFLOWER
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
BH WINDFLOWER Black
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here