Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Hose VISKLA Black
Lovjoi
Curve Style BH CLOVER Black
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Hose SANDROSE black
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Bluse MANTARI Moire
Lovjoi
T-Shirt MEXINE
Lovjoi
Top PALMAE
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Top FLABELA
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Hose SANDROSE
Lovjoi
Hose HEDIE
Lovjoi
T-Shirt LILLIT
Lovjoi
Blouson BOCA
Lovjoi
Body GARDEN TIGER
Lovjoi
Sweater Elondra
Lovjoi
Blouson BOCA
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
Panty FLOWERING FERN
Lovjoi
Bluse ALAIYA
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Mom Jeans CARPINE Blue Denim
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Cardigan ANTOINETT
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Slip WHORLFLOWER
Lovjoi
BH SILVER LACE WINE
Lovjoi
Jumpsuit ORQUIDEA Black
Lovjoi
Panty PENNYROYAL
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Culotte JOALINE
Lovjoi
Culotte TAVIRA Black
Lovjoi
Bluse MALALI
Lovjoi
Jeans GREVIE


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