Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Top ELDER Black
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Bluse SILURI MOIRE
Lovjoi
Culotte TAVIRA
Lovjoi
Slip WHORLFLOWER
Lovjoi
Bikini Top Knotted ACANEA Recycled Print
Lovjoi
Rock Scorpion Senna
Lovjoi
Pullover KYLINDRA
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Kleid MELISSAR
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Top RONNIA
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Kleid AMINEA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Badeanzug JUBAEA Recycled Print
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Top GAGAT
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Blazer JILLI
Lovjoi
Jumpsuit STAINE
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Jumpsuit JOZEPHINE
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
Kleid AUDREYANA
Lovjoi
Cycling Shorts AENIS
Lovjoi
Pullover HÖJA
Lovjoi
Dress SORAIDA
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed


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