Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Hose HEDIE
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Still-BH OVINA
Lovjoi
Jumpsuit STAINE
Lovjoi
Still-Top SAGINA
Lovjoi
Kleid AUDREYANA
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Bluse CAYSSIE
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Kleid ELANIE
Lovjoi
Bluse MALALI
Lovjoi
Pullover ALEIKA
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
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T-Shirt LILLIT
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Dress FJELA
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Top FLABELA
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Sweater Elondra
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Top CHEMILLA
Lovjoi
Top FLABELA
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Langarmshirt ARACEA
Lovjoi
Cardigan LEYLAH
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Culotte JOALINE
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Hose TAVIRA
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Blouson BOCA


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