Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Panty YARROW Black
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Blouson BOCA
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Culotte TAVIRA
Lovjoi
Top FLABELA
Lovjoi
Jeansrock CELANDINE
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Top MELISANDRINE
Lovjoi
Top FLABELA
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
SANDROSE trousers
Lovjoi
Dress ELOUISE
Lovjoi
BH VOODOO LILY Black
Lovjoi
Cardigan LEYLAH
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print


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