- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Badeanzug Knotted BELADONA Recycled Print
Lovjoi
Kleid DAISY Black
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Straight Jeans MEDLAR Middark
Lovjoi
Dress ELOUISE
Lovjoi
Kleid ODON
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
BH VOODOO LILY Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Kleid FRIEDI
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
Maxi Kleid TAPAJO
Lovjoi
Pullover YSABELA
Lovjoi
Jeansshorts FRITTILARY
Lovjoi
Hose SANDROSE
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
Top GAGAT
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Shorts FELIPPA
Lovjoi
Still-Bralette NEPETA
Lovjoi
Pullover HÖJA
Lovjoi
Panty YARROW Black
Lovjoi
BH FEATHERMOSS
Lovjoi
Bluse MARILIN
Lovjoi
Top RONNIA
Lovjoi
Shorts BRELLAY Black
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Slip BABIANA
Lovjoi
BH LADY FERN Black
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Mom Jeans CARPINE Used Black
Lovjoi
Daybra HOLLYFERN
Lovjoi
Top CEYLON OPAL
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Top NINIVA
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here