Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bralette STIPA
Lovjoi
BH LADY FERN Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Kleid MELISSAR
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Cycling Shorts AENIS
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Sweater MELINDIS
Lovjoi
BH EVENING PRIMROSE Black
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
Panty FLOWERING FERN
Lovjoi
Shorts CABANAA
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Sweater LENYRA
Lovjoi
Bluse CAYSSIE
Lovjoi
Daybra STAR MOSS Black
Lovjoi
Top FLABELA
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Blouson BOCA
Lovjoi
Jeans MEDLAR
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
Lovjoi
Top TENELLA
Lovjoi
BH WINDFLOWER Black
Lovjoi
Panty GRANDIFLORA
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Body GARDEN TIGER Black
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Stehkragen Shirt DIMAYA
Lovjoi
Badeanzug Knotted BELADONA Biobased Structure
Lovjoi
Kleid RITIANA
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
Slip HERB PARIS Black
Lovjoi
BH SILVER LACE WINE
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Dress ADEENA
Lovjoi
Slip WHORLFLOWER Black
Lovjoi
Still-Bralette NEPETA
Lovjoi
Panty GRANDIFLORA
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Still-BH OVINA
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Panty FLOWERING FERN Black


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