Sustainable clothing by Ninety Percent | Ethical Clothing

Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.

75 Products | Page 2 of 2 | On Sale Selected

Page 2 of 2 | On Sale Selected

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Raya T-Shirt Dress In Off White

Ninety Percent

Raya T-Shirt Dress In Off White

42.50
64.40

Laila Twist Front Top in Bitter Chocolate

Ninety Percent

Laila Twist Front Top in Bitter Chocolate

29.60
49.00

Katie Ruched Top in Aubergine

Ninety Percent

Katie Ruched Top in Aubergine

29.60
49.00

Sophia Body in Frost

Ninety Percent

Sophia Body in Frost

11.60
18.00

Leah Ruched Maxi Skirt in Aubergine

Ninety Percent

Leah Ruched Maxi Skirt in Aubergine

34.80
58.00

Leah Ruched Maxi Skirt in Darkest Navy

Ninety Percent

Leah Ruched Maxi Skirt in Darkest Navy

34.80
58.00

Owain Jacket in Tahini

Ninety Percent

Owain Jacket in Tahini

69.60
173.90

Raya T-Shirt Dress in Aubergine

Ninety Percent

Raya T-Shirt Dress in Aubergine

42.50
64.40

Sofia Barrel Leg Jean in Black

Ninety Percent

Sofia Barrel Leg Jean in Black

54.10
77.30

Leah Ruched Maxi Skirt in Bitter Chocolate

Ninety Percent

Leah Ruched Maxi Skirt in Bitter Chocolate

34.80
58.00

Aria Ruched Tee in Darkest Navy

Ninety Percent

Aria Ruched Tee in Darkest Navy

24.50
37.40

Organic Cotton Denim Trousers in Black

Ninety Percent

Organic Cotton Denim Trousers in Black

46.40
77.30

Jade Body in Chalk White

Ninety Percent

Jade Body in Chalk White

12.90
18.00

Corey Ruched Long Sleeve Top in Off White

Ninety Percent

Corey Ruched Long Sleeve Top in Off White

37.40
58.00

Romy Long Sleeve Draped Dress in Taupe

Ninety Percent

Romy Long Sleeve Draped Dress in Taupe

56.70
87.60

Owain Jacket in Black

Ninety Percent

Owain Jacket in Black

69.60
173.90

Compact Cotton Boxy T-Shirt in Light Grey Marl

Ninety Percent

Compact Cotton Boxy T-Shirt in Light Grey Marl

21.90
33.50

Corey Ruched Long Sleeve Top in Sandalwood

Ninety Percent

Corey Ruched Long Sleeve Top in Sandalwood

37.40
58.00

Tino Cargo Pant in Dark Olive

Ninety Percent

Tino Cargo Pant in Dark Olive

52.80
70.90

Avery Scarf Top in Black

Ninety Percent

Avery Scarf Top in Black

30.90
51.50

Organic Cotton Shorts in Off White

Ninety Percent

Organic Cotton Shorts in Off White

25.80
42.50

Flax Jersey Travel Pant in Black

Ninety Percent

Flax Jersey Travel Pant in Black

24.50
32.20

Lana Draped Midi Dress in Bracken

Ninety Percent

Lana Draped Midi Dress in Bracken

42.50
70.90

Leah Ruched Maxi Skirt in Sage

Ninety Percent

Leah Ruched Maxi Skirt in Sage

34.80
58.00

Coral Wrap Top In Turkish Coffee

Ninety Percent

Coral Wrap Top In Turkish Coffee

38.70
51.50

Kalmia Skirt In Taupe

Ninety Percent

Kalmia Skirt In Taupe

51.50
148.20

Organic Cotton Shorts in Black

Ninety Percent

Organic Cotton Shorts in Black

25.80
42.50

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