Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Slip HERB PARIS Black
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Shorts BRELLAY Black
Lovjoi
Bluse MOHNAH
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Dress SORAIDA
Lovjoi
Rock SPINELL
Lovjoi
Panty GRANDIFLORA
Lovjoi
Tanga WILD MADDER Black
Lovjoi
BH FEATHERMOSS
Lovjoi
Blouson BOCA
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
T-Shirt LILLIT
Lovjoi
Bluse ALAIYA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Top CEYLON OPAL
Lovjoi
Slip BABIANA
Lovjoi
Top CHEMILLA
Lovjoi
Bikini Panty CALEPINA Biobased Structure
Lovjoi
Panty YARROW Black
Lovjoi
Jeansrock CELANDINE
Lovjoi
Cardigan LEYLAH
Lovjoi
Bluse MANTARI Moire
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
BH LADY FERN Black
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
ANNILIE Shorts
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Jumpsuit LAVRADIO Black
Lovjoi
Slip BABIANA
Lovjoi
Panty PENNYROYAL
Lovjoi
Kleid FRIEDI
Lovjoi
Hose TAVIRA
Lovjoi
Panty FLOWERING FERN
Lovjoi
Bikini Slip Twist LAVATERA Biobased Structure
Lovjoi
Culotte TAVIRA
Lovjoi
SANDROSE trousers
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Jumpsuit STAINE
Lovjoi
Still-Bralette NEPETA
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Top CARYA


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