Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Cardigan LEYLAH
Lovjoi
Curve Style BH SPEEDWELL Black
Lovjoi
Bikini Slip High Cut DIRIMA Recycled Print
Lovjoi
Jumpsuit QUENDOLINE
Lovjoi
ANNEYLA blouse
Lovjoi
Kleid AMINEA
Lovjoi
Still-BH OVINA
Lovjoi
Cardigan LEYLAH
Lovjoi
Bikini Top Front Closure LOBELIA Recycled Print
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Top ELDER Black
Lovjoi
BH SILVER LACE WINE Black
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Hose SANDROSE
Lovjoi
Rock Scorpion Senna
Lovjoi
Blouson Jacke BOCA
Lovjoi
Body POSIDONI
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed
Lovjoi
Top PALMAE
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
BH EVENING PRIMROSE
Lovjoi
Cycling Shorts AENIS
Lovjoi
Jeans MEDLAR
Lovjoi
Bluse MANTARI Moire
Lovjoi
Jeans PAULEENA
Lovjoi
Top MELISANDRINE
Lovjoi
Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Dress ADEENA
Lovjoi
Jeans GREVIE
Lovjoi
Still-BH MELICA
Lovjoi
Kleid MELISSAR
Lovjoi
Jumpsuit STAINE
Lovjoi
Bluse MALALI
Lovjoi
BH VOODOO LILY Black
Lovjoi
T-Shirt ARNELIA
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Top JONNAH
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Top CHEMILLA
Lovjoi
Maxi Kleid RAMARIA
Lovjoi
Top FLABELA


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