Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Rock LEONNE
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Bikini Top with Cup ABELIA Recycled Print
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Bralette STIPA
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Jumpsuit ORQUIDEA Black
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BH LADY FERN Black
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Rock LEONNE
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Panty PILOSELLA
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BH WINDFLOWER Black
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Panty GRANDIFLORA
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Badeanzug Asymmetrical HIBISCO Recycled Print
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Bikini Slip Twist LAVATERA Biobased Structure
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Pullover THELISA
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Bikini Slip High Cut DIRIMA Recycled Print
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Bikini Slip High Cut DIRIMA Biobased Structure
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BH FEATHERMOSS Black
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Shorts FELIPPA
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BH VOODOO LILY Black
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BH WINDFLOWER
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Jumpsuit STAINE
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Bluse MANTARI Moire
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Daybra HOLLYFERN
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Bikini Top HELIOPORA Recycled Print
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Kleid MELISSAR
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Bikini Top with Cup ABELIA Biobased Structure
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Body GARDEN TIGER Black
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Hose SANDROSE
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Top PALMAE
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Nachthemd MELIOT Black
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Cycling Shorts AENIS
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Culotte TAVIRA
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Bluse MARILIN
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Top RONNIA
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Blazer JILLI
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Bikini Top Cross Back with Wires FORTUNEI Recycled Print
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Top CEYLON OPAL
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Straight Jeans MEDLAR Black Overdyed
Lovjoi
Bluse MOHNAH
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Body SALMONA
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Badeanzug JUBAEA Biobased Structure
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Pullover HÖJA
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Culotte TAVIRA
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Bikini Top HELIOPORA Biobased Structure
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Cardigan ANTOINETT
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Badeanzug Knotted BELADONA Biobased Structure
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Sweater MELINDIS
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Slip WHORLFLOWER


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