Sustainable clothing by Ninety Percent | Ethical Clothing

Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.

55 Products | Page 1 of 2 | On Sale Selected

Page 1 of 2 | On Sale Selected

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Classic Sweatshort in Oatmeal Melange

Ninety Percent

Classic Sweatshort in Oatmeal Melange

23.20
28.30

Apollo Cotton Linen Blend Loose Pant in Stone

Ninety Percent

Apollo Cotton Linen Blend Loose Pant in Stone

58.00
82.50

Katie Ruched Top In Sandalwood

Ninety Percent

Katie Ruched Top In Sandalwood

38.70
49.00

Lightweight Cotton Boyfriend Tank in White

Ninety Percent

Lightweight Cotton Boyfriend Tank in White

12.90
15.50

Coral Wrap Top In Turkish Coffee

Ninety Percent

Coral Wrap Top In Turkish Coffee

41.20
51.50

Classic Lounge Zip Jacket in Summer Navy

Ninety Percent

Classic Lounge Zip Jacket in Summer Navy

51.50
64.40

Kalmia Skirt In Taupe

Ninety Percent

Kalmia Skirt In Taupe

59.30
148.20

Owain Jacket in Tahini

Ninety Percent

Owain Jacket in Tahini

76.00
173.90

Kea Dress In Taupe

Ninety Percent

Kea Dress In Taupe

74.70
185.50

Azores Trousers in Black

Ninety Percent

Azores Trousers in Black

56.70
99.20

Deira Dress in Pale Magnolia

Ninety Percent

Deira Dress in Pale Magnolia

59.30
74.70

Dia Joggers in Oatmeal Melange

Ninety Percent

Dia Joggers in Oatmeal Melange

36.20
45.10

Classic Sweatpant in Grey Marl

Ninety Percent

Classic Sweatpant in Grey Marl

41.20
51.50

Scarab Micromodal Cut Out Top in Dusk

Ninety Percent

Scarab Micromodal Cut Out Top in Dusk

38.70
49.00

Ola Dress In Black

Ninety Percent

Ola Dress In Black

67.00
110.80

Lana Draped Midi Dress in Taupe

Ninety Percent

Lana Draped Midi Dress in Taupe

54.10
70.90

Jade Body in Chalk White

Ninety Percent

Jade Body in Chalk White

14.20
18.00

Maia Rib Skirt in Brown Marl

Ninety Percent

Maia Rib Skirt in Brown Marl

64.40
92.80

Earth Day T-Shirt in Cream

Ninety Percent

Earth Day T-Shirt in Cream

16.70
23.20

Flax Jersey Travel Pant in Black

Ninety Percent

Flax Jersey Travel Pant in Black

24.50
32.20

Sphynx Vest In Black

Ninety Percent

Sphynx Vest In Black

21.90
30.90

T-Shirt Dress in Black

Ninety Percent

T-Shirt Dress in Black

27.10
38.70

Maia Rib Skirt In Green Marl

Ninety Percent

Maia Rib Skirt In Green Marl

64.40
92.80

Sophia Body in Taupe

Ninety Percent

Sophia Body in Taupe

11.60
18.00

Sophia Body in Frost

Ninety Percent

Sophia Body in Frost

11.60
18.00

Owain Jacket in Black

Ninety Percent

Owain Jacket in Black

76.00
173.90

Lightweight Cotton V Neck T-Shirt in Black

Ninety Percent

Lightweight Cotton V Neck T-Shirt in Black

18.00
23.20

Tino Cargo Pant in Taupe

Ninety Percent

Tino Cargo Pant in Taupe

56.70
70.90

Organic Cotton Shorts in Black

Ninety Percent

Organic Cotton Shorts in Black

29.60
42.50

Vesta Micromodal Knot Long Sleeve Top in Sandalwood

Ninety Percent

Vesta Micromodal Knot Long Sleeve Top in Sandalwood

41.20
51.50

Cava Asymmetric Top in Summer Navy

Ninety Percent

Cava Asymmetric Top in Summer Navy

25.80
32.20

Anis Top In Taupe

Ninety Percent

Anis Top In Taupe

16.70
21.90

Louella Linen Shorts In Off White

Ninety Percent

Louella Linen Shorts In Off White

29.60
38.70

Ixia Twist Tank in Black

Ninety Percent

Ixia Twist Tank in Black

19.30
77.30

Romulus Dress in Tahini

Ninety Percent

Romulus Dress in Tahini

54.10
68.30

Tino Cargo Pant in Dark Olive

Ninety Percent

Tino Cargo Pant in Dark Olive

56.70
70.90

Ninety Percent

Ninety Cap

15.50
19.30

Cruz Dress In Chestnut

Ninety Percent

Cruz Dress In Chestnut

25.80
37.40

Karpas Top in Black

Ninety Percent

Karpas Top in Black

29.60
39.90

Organic Cotton Shorts in Off White

Ninety Percent

Organic Cotton Shorts in Off White

29.60
42.50

Wide Leg Travel Pant in Black

Ninety Percent

Wide Leg Travel Pant in Black

36.10
45.10

Amor Top in Obsidian

Ninety Percent

Amor Top in Obsidian

36.10
51.50

Ninety Stone Tote Bag

Ninety Percent

Ninety Stone Tote Bag

30.90
38.70

Lightweight Cotton fitted T-Shirt in Grey Marl

Ninety Percent

Lightweight Cotton fitted T-Shirt in Grey Marl

19.30
24.50

Harper Twist Front Top in Taupe

Ninety Percent

Harper Twist Front Top in Taupe

34.80
45.10

Compact Cotton Boxy T-Shirt in Light Grey Marl

Ninety Percent

Compact Cotton Boxy T-Shirt in Light Grey Marl

23.20
33.50

Azores Trouser in Tahini

Ninety Percent

Azores Trouser in Tahini

56.70
99.20

Sadie Twist Shoulder Top In Magnet

Ninety Percent

Sadie Twist Shoulder Top In Magnet

32.20
42.50

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