- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
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Sweaters & Hoodies
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Underwear & Socks
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- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
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- Shirts
- Swimwear
- Bottoms
- Pyjamas
Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Matala Dress in Black
Ninety Percent
Leah Ruched Maxi Skirt in Aubergine
Ninety Percent
Evie Wide Leg Trouser in Black
Ninety Percent
Tanz Draped Top in Off White
Ninety Percent
Maya Cropped Tank in Black
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Iphis Draped Long Sleeve Top in Bracken
Ninety Percent
Laila Twist Front Bodysuit in Enoki Mushroom
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Iphis Top in Sage
Ninety Percent
Ocarina Dress in Powder Blue
Ninety Percent
Organic Cotton Shorts in Black
Ninety Percent
Classic Rib Cami Top in Grey Marl
Ninety Percent
Compact Cotton V Neck T-shirt in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy
Ninety Percent
SIQ Dress in Bitter Chocolate
Ninety Percent
Lightweight Cotton fitted T-Shirt in Black
Ninety Percent
Romy Dress in Darkest Navy
Ninety Percent
The Cycling Short in Black
Ninety Percent
Classic Rib Henley in Black
Ninety Percent
Lui Top in Merlot
Ninety Percent
Straight Leg Sweatpant in Taupe
Ninety Percent
Lana Draped Midi Dress in Taupe
Ninety Percent
Azores Trouser in Tahini
Ninety Percent
Apollo Cotton Linen Blend Loose Pant in Whisper White
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