Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Compact Cotton V Neck T-shirt in Off White
Ninety Percent
Straight Leg Sweatpant in Darkest Navy
Ninety Percent
Lui Top in Bracken
Ninety Percent
Vesta Micromodal Knot Long Sleeve Top in Sandalwood
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Sadie Twist Shoulder Top In Magnet
Ninety Percent
Compact Cotton Boxy T-shirt in Off White
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Anjea Reversible Top in Taupe
Ninety Percent
Indie Wrap Top in Bitter Chocolate
Ninety Percent
Gabriel Jersey Dress in Black
Ninety Percent
Off Shoulder Wrap Top Dusk Pink
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Organic Cotton Shorts in Off White
Ninety Percent
Tino Cargo Pant in Dark Olive
Ninety Percent
Leah Ruched Maxi Skirt in Bitter Chocolate
Ninety Percent
Sadie Twist Midi Skirt in Bitter Chocolate
Ninety Percent
Compact Cotton Oversized T-Shirt in Off White
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Straight Leg Sweatpant in Grey Marl
Ninety Percent
Iphis Draped Long Sleeve Top in Black
Ninety Percent
Classic Rib Henley Bitter Chocolate
Ninety Percent
Matala Dress in Black
Ninety Percent
Aria Ruched Tee in Darkest Navy
Ninety Percent
Organic Cotton Denim Trousers in Black
Ninety Percent
Classic Half Zip Sweatshirt in Black
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Classic Lounge Sweatpant in Oatmeal Marl
Ninety Percent
Classic Lounge Sweatpant in Black
Ninety Percent
Kayla Halterneck Top in Bitter Chocolate
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Scarab Micromodal Cut Out Top in Dusk


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