Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Katie Ruched Top In Sandalwood
Ninety Percent
Laila Twist Front Bodysuit in Nightime
Ninety Percent
Classic Sweatshort in Black
Ninety Percent
The Cycling Short in Black
Ninety Percent
Classic Lightweight Cotton T-shirt in White
Ninety Percent
Scarab Micromodal Cut Out Top in Bordeaux
Ninety Percent
Katie Ruched Top In Taupe
Ninety Percent
Tanz Draped Top in Black
Ninety Percent
Classic Half Zip Sweatshirt in Taupe
Ninety Percent
Lightweight Cotton V Neck T-Shirt in Black
Ninety Percent
Draw Cord Tee Leaf Green
Ninety Percent
Katie Ruched Top in Black
Ninety Percent
Pleated Trouser Black
Ninety Percent
Crop Flare Travel Pant in Black
Ninety Percent
Wide Leg Bottom Leaf Green
Ninety Percent
Genesis Dress in Stone
Ninety Percent
Calix Draped Top In Black
Ninety Percent
Laila Twist Front Top in Bitter Chocolate
Ninety Percent
Skylar Top in Bitter Chocolate
Ninety Percent
Louella Linen Shorts In Off White
Ninety Percent
Iphis Draped Long Sleeve Top in Aubergine
Ninety Percent
Compact Cotton Boyfriend Long Sleeve T-Shirt in White
Ninety Percent
Smart Cargo Pant Black
Ninety Percent
Mila Barrel Leg Cargo in Taupe
Ninety Percent
Lui Top in Enoki Mushroom
Ninety Percent
Laila Twist Front Bodysuit in Enoki Mushroom
Ninety Percent
Aysm Ls Top Cornflower
Ninety Percent
Classic Half Zip Sweatshirt in Grey Marl
Ninety Percent
Coral Wrap Top in Merlot
Ninety Percent
Classic Lounge T-Shirt in Oatmeal Marl
Ninety Percent
Rouch Hem Tee Dusk Pink
Ninety Percent
Classic Lounge Sweatpant in Black
Ninety Percent
Anis Top In Taupe
Ninety Percent
Skylar Top in Powder Blue
Ninety Percent
Azores Trousers in Black
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in White
Ninety Percent
Rib LS Fold Over Top Leaf Green
Ninety Percent
Oversized Hoodie Powder Blue
Ninety Percent
Evie Wide Leg Trouser in Bitter Chocolate
Ninety Percent
Lui Top in Nightime
Ninety Percent
Corey Ruched Long Sleeve Top in Sandalwood
Ninety Percent
Compact Cotton Boxy T-Shirt in Light Grey Marl
Ninety Percent
Organic Cotton Shorts in Black
Ninety Percent
Asym Caped Shoulder Maxi Dress Butter Milk
Ninety Percent
Leah Ruched Maxi Skirt in Taupe
Ninety Percent
Kaia Pleated Tank Top in Black
Ninety Percent
Straight Leg Sweatpant in Black
Ninety Percent
Wide Leg Bottom Magnet


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