Ninety Percent is a London-based womenswear brand founded in 2018 by Para Hamilton and Shafiq Hassan, who bonded over shared values such as wildlife preservation and anti-poverty initiatives. The brand is distinguished by its radical profit-sharing model, allocating 90% of its distributable profits between the workers who produce its collections and five charitable causes chosen by customers. Ninety Percent's commitment to sustainability is evident in its use of eco-friendly materials like GOTS-certified organic cotton and TENCEL™, and its dedication to ethical labor practices, including fair wages and comprehensive worker welfare programs. This unique approach combines contemporary design with a strong ethical foundation, setting Ninety Percent apart in the fashion industry.
Ninety Percent
Ellery Barrel Leg Sweatpant Bitter Chocolate
Ninety Percent
Classic Cotton Oversized T-Shirt in White
Ninety Percent
Jeane Cut Out Long Sleeve Top in Black
Ninety Percent
Dia Joggers in Oatmeal Melange
Ninety Percent
Classic Lounge Zip Jacket in Summer Navy
Ninety Percent
Ninety Cap
Ninety Percent
Classic Cotton Oversized T-Shirt in Black
Ninety Percent
Priam Draped Dress in Black
Ninety Percent
Ellery Barrel Leg Sweatpant Magnet
Ninety Percent
Corey Ruched Long Sleeve Top in Black
Ninety Percent
Amor Top in Obsidian
Ninety Percent
Lightweight Cotton Long Sleeve T-Shirt in Black
Ninety Percent
Organic Cotton Shorts in Off White
Ninety Percent
Raya T-Shirt Dress in Aubergine
Ninety Percent
Bailey Mini Dress in Bitter Chocolate
Ninety Percent
Leah Ruched Maxi Skirt in Black
Ninety Percent
Leah Ruched Maxi Skirt in Darkest Navy
Ninety Percent
Bythos Reversible Dress in Bitter Chocolate
Ninety Percent
Kayla Halterneck Top in Magnet
Ninety Percent
Straight Leg Sweatpant Magnet


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