- Accessories
- Footwear
- Tops & T-shirts
- Skirts & Dresses
-
Sweaters & Hoodies
-
-
Underwear & Socks
-
-
- Women's Sustainable Bras
- Women's Sustainable Sports Bras
- Women's Sustainable Panties
- Women's Sustainable Thongs
- Women's Sustainable Lingerie
- Women's Organic Cotton Bras
- Women's Organic Cotton Panties
- Women's Organic Cotton Thongs
- Women's Sustainable Bamboo Underwear
- Women's Lyocell/Tencel Underwear
- Women's Hemp Underwear
-
- Shirts
- Swimwear
- Bottoms
- Pyjamas
Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
BH WINDFLOWER
Lovjoi
Culotte TAVIRA
Lovjoi
Kleid BEAUVOIRE
Lovjoi
Dress ADEENA
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Sweater LENYRA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Body SALMONA
Lovjoi
Kleid ELANIE
Lovjoi
Langarmshirt ZEDKIN
Lovjoi
BH WINDFLOWER Black
Lovjoi
Top CHEMILLA
Lovjoi
Culotte TAVIRA
Lovjoi
Top CHEMILLA
Lovjoi
Top CHEMILLA Black
Lovjoi
Jumpsuit STAINE
Lovjoi
Midi Kleid SOLLIA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Langarmshirt JUNE
Lovjoi
Blazer JILLI
Lovjoi
Bluse SILURI MOIRE
Lovjoi
Bralette STIPA
Lovjoi
Pullover THELISA
Lovjoi
Hose JEANNI
Lovjoi
BH MAIDENHAIR
Lovjoi
Swimsuit Asymmetrical Hibisco Biobased Structure
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Bikini Top Cross Back KAALA LAU Recycled Print
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Jeansrock CELANDINE
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Tanga LUMINOUS MOSS
Lovjoi
Kleid MELISSAR
Lovjoi
Pullover ALEIKA
Lovjoi
Bralette STIPA
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Culotte TAVIRA
Lovjoi
Top FLABELA
Lovjoi
Rock TRAFARIA Black
Lovjoi
Mini Kleid ABELONE
Lovjoi
Bluse CAYSSIE
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Top JONNAH
Lovjoi
Still-BH MELICA
Lovjoi
Kleid AUDREYANA
Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here