This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Chelle - Cami Top - Green
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Shannon - Utility Jumpsuit - Green - Sample
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Maddie - V Neck Dress - Rust Spot Print - Sample
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Sam Floral Dress - Sample
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Mary Midi Dress
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Lauren - V-Neck Midi Dress - Smudge Print
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Mae - Bias Cut Dress - Blue & White Floral Print - Sample
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Penny - Crew Neck T Shirt - Pink
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Clara - Shirt Maxi Dress - Star Print - Sample
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Julia - Printed Shirt Midi Dress - Navy and Green - Sample
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Daisie Denim Dress - Rhiona Long Sleeve
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Isha Relaxed Trouser - Green - Sample
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Lana - Trousers - Olive - Sample
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Maddie Dress - Paisley - Sample
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Lily Geo Print Shirt Dress
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Roxy - Cord Midi Skirt - Teal - Sample
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Deborah - Oversized Shirt - Rust
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Joanna Bias Cut Dress - Monochrome Floral
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Maisie - Cotton Crinkle Culottes - Rust - Sample
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Carol - Peplum Blouse - Zebra Print
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Jenny - Cotton Crinkle Shorts - Green - Sample
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Meg Black Trouser
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Elizabeth - Henley Jersey Top - Stripe
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Georgia Midi Skirt
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Yasmynn - Corduroy Shacket - Brown
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India - Hair Scrunchie - Lola Navy Geo Print
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Mary Midi Dress - Sample
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Kirsty Scribble Print Shirt Dress
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Avalon Wrap Top
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Lulu - Scoop Neck Jumpsuit - Black - Sample
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Angela - Cargo Trouser - Khaki
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Abby - Square Neck Cut Out Backless Dress - Black
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Tegan Jersey Woven Mix Dress - Sample
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Oneisa - Sweatshirt - Khaki
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print - Sample
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Julie Pocket Front Linen Skirt - Sample
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Katherine - High Neck Mini Dress - Red
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Sara - Strappy Sundress - Green - Sample
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Jamila - Lurex Blouse - Green and Gold - Sample
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Camilla - Belted Shirt Dress - Gingham - Sample
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Sian - Pyjama Set - Blue Abstract Leaf Print
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Oneisa - Sweatshirt - Inky Blue


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