This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Martha - Relaxed Shirt - Sage
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Sian - Pyjama Set - Blue Abstract Leaf Print
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Harper Reversible Quilted Jacket
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Helen - Sweatshirt Blue
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Martha - Relaxed Linen Shirt - Pink
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Angelica - Lace Trim Midi Dress - Black
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Ashleigh Shirt Dress - Navy Floral Print
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Hannah Cotton Stripe Knit - Cream
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Maisie - Cotton Crinkle Culottes - Blue
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Mabel - Washbag - Green & Cream
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Siobhan - Button Front Mini Dress - Yellow
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Louise - Jersey Top - Blue
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Maria Stripe Shirt - Blue and White
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Cader 4 Way Midi Dress - Black
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Franki Linen Shorts (Unbagged)
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Maddie Dress - Burgundy
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Joey - Canvas Tote Bag
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Rodica Brushstroke Print Dress
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Lou Notch Neck Top
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Lisa Embroidered Denim Dress - Light Wash Denim
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Martha Oversized Shirt
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Deborah - Cotton Crinkle Shirt - Blue
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Lynn Drawcord Waist Trouser - Denim
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Anoushka - T-Shirt - Blue
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Roxy - Cord Midi Skirt - Teal
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Abbey - Vest - Pink
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Oneisa - Sweatshirt - Inky Blue
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Sara - Strappy Sundress - Green
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Abby - Square Neck Cut Out Backless Dress - Black
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Allegra Broderie Button Through Dress - Yellow
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Polly - High Neck Jersey Top - Ecru
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Lana - High Waist Trouser - Black
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Rosie Pyjamas - Green Star Print
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Carly - Sweetheart Midaxi Dress - Red
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Brittany Wrap Dress
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Sandie - Cord Pinafore Dress - Burgundy
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Penny - Boxy T Shirt - White
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Molly - Sweetheart Midi Dress - Yellow Floral
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Harris - Kids Button Piqué T-Shirt - Blue
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Christina - Wrap Midi Dress - Navy
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black


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