This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
Unfolded
Zoe - Long Sleeved Button Down Blouse Black
Unfolded
Anoushka - T-Shirt - Black
Unfolded
Sarah - Slub Top - Stripe
Unfolded
Tejal Linen Shirt (Unbagged)
Unfolded
Beth - High Waisted Trouser - Olive
Unfolded
Cathy V-neck Tee - White
Unfolded
Isabelle Bias Cut Skirt - Monochrome Floral Print
Unfolded
Evie - Zip Sweatshirt - Blue
Unfolded
Fern Dress - Terracotta Print
Unfolded
Lisa Embroidered Denim Dress - Light Wash Denim
Unfolded
Roxy - Cord Midi Skirt - Black
Unfolded
Oneisa - Sweatshirt - Khaki
Unfolded
Barbara Geo Print Dress
Unfolded
Sam Shirred Puff Sleeve Dress - Brown Gingham Print
Unfolded
Frankie Embroidered Top - Blue
Unfolded
Daisie Denim Charcoal Dress - Rhiona Long Sleeve
Unfolded
Sofia - Kids Dungarees - Denim Blue
Unfolded
Mae - Bias Cut Dress - Blue & White Floral Print
Unfolded
Eve - Relaxed Blouse - White
Unfolded
Linda - Midi Wrap Skirt - Green
Unfolded
Rhiona Linen Shirt Dress - Olive
Unfolded
Viv Straight Leg Trouser - Black
Unfolded
Mira - Kids Pyjama Set - Moon & Star Print
Unfolded
Miriam Red Seersucker Dress
Unfolded
Julia - Printed Shirt Midi Dress - Navy and Green
Unfolded
Fern Relaxed Dress - Ecru & Green Leaf Print
Unfolded
Carly - Sweetheart Midaxi Dress - Green
Unfolded
Kathleen - Relaxed Dungaree - Sage
Unfolded
Lizzy Embroidered Dress
Unfolded
Lola Embroidered Relaxed Dress - Blue & White
Unfolded
Emily - Midi Dress - Polka Dot
Unfolded
Libby Lurex Dress - Navy and Bronze / Silver
Unfolded
Sam Navy Print Shirred Dress
Unfolded
Angelica - Lace Trim Midi Dress - Black
Unfolded
Rhiona Denim Dress
Unfolded
Freya - V Neck T Shirt - Pink
Unfolded
Abby - Square Neck Cut Out Backless Dress - Black
Unfolded
Elizabeth Mini Dress
Unfolded
Helen - Sweatshirt Blue
Unfolded
Libby Lurex Dress - Dark Green / Gold
Unfolded
Jo - Wide Leg Satin Trousers - Navy
Unfolded
Ellie - Woven Check Pyjama Set
Unfolded
Maddie - V Neck Dress - Rust Spot Print
Unfolded
Abbey - Vest - Pink
Unfolded
Without Waste Deadstock Bag
Unfolded
Jamila - Lurex Blouse - Green and Gold
Unfolded
Alison - Ditsy Print Midi Dress - Black
Unfolded
Kidswear Bundle 5 - 3 Items


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here