This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Mary Midi Dress
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Ruby Gingham Tank Top
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Maddie Dress - Burgundy
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Margot Lambswool Rib Cardigan - Raspberry Pink
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Linda - Midi Wrap Skirt - Green
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Anya - Oversized Shirt - Blue Pinstripe
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Bea Lyocell Denim Wide Leg Trouser
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Deborah Oversized Cotton Crinkle Shirt - Cobalt Blue
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Jessica V-Neck Denim Dress - Printed Paisley
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Joanna Bias Cut Dress - Monochrome Floral
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Megan - Strappy Midi Dress - Blue
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Maddie Short Sleeve Dress - Maroon Leaf Print
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Maddie Short Sleeve Dress - Polka Dot Print
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Meryl Summer Trouser - Mushroom
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Rhiona Dress - Charcoal
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Sam Shirred Dress - Blue
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Lana - High Waist Trouser - Teal
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Rhiona Linen Shirt Dress - Rose
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Lydia Bar Neckline Short Sleeve Dress - Blue
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Rosie - Poplin Pyjama - Pink & Red
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India - Hair Scrunchie - Navy Ikat
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Hannah Cotton Stripe Knit - Cream
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Anoushka - T-Shirt - Black
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Liv - Cord Mini Dress - Teal
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Martha Oversized Shirt
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Ada Tencel Denim Dress
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Penelope Georgette Dress - Blue & White Floral Print
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Frankie Embroidered Top - Blue
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Marisol Round Neck Shirred Dress - Ecru & Blue Sun Print
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Joey - Canvas Tote Bag
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Verity Embroidered Trouser - Blue
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Daisie Denim Dress - Rhiona Long Sleeve
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Allegra Broderie Button Through Dress - Yellow
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Sian - Pyjamas - Olive Heart Print
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Lizzy Pink Embroidered Dress
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Rhianna Gingham Culotte
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Katie Mini Dress
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Camilla Dress - Green Floral


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