This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Fleur Embroidered Dress - Sample
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Emma - Shorts - Pink (Unbagged)
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Alanna Midi Dress
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Nicky - Crew Sweat - Grey - Sample
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Jude T-Shirt
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Maddie - V Neck Dress - Dark Teal
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Fern - V Neck Relaxed Dress - Teal Leaf Print
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Maya - Straight Trouser - Navy
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Mary Midi Dress
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Clara - Utility Jumpsuit - Green
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Carly - Sweetheart Midaxi Dress - Green - Sample
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Cara - Relaxed Culotte - Red
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Robyn - Wide Leg Jogger - Black - Sample
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Rodica Brushstroke Print Dress - Sample
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Rebecca - Slip Dress - Olive
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Barbara Geo Print Dress
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Laila Top - Navy Linear Floral
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Ashleigh - Button Through Shirt Dress - Teal Print
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Roxy - Cord Midi Skirt - Black
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Lulu - Scoop Neck Jumpsuit - Black
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print - Sample
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Jo - Wide Leg Satin Trousers - Navy - Sample
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Aria - Cord Midi Dress - Teal
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Polly - High Neck Jersey Top - Black
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Christina - Wrap Midi Dress - Navy - Sample
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Aria - Cord Midi Dress - Teal - Sample
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Deborah - Oversized Shirt - Rust
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Penny - Boxy T Shirt - Black
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Susanne - V Neck Button Dress - Star Print
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Anoushka - T-Shirt - Black
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Daisy - Wrap Dress - Black
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Rodica Dress - Triangle Print
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Julie Pocket Front Linen Skirt - Sample
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Ada Tencel Denim Dress
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Elizabeth Mini Dress
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Isla Breton Top
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Michelle - Short Sleeve Shirt Dress - Red/Orange
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Carol - Peplum Blouse - Zebra Print
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Jenny - Cotton Crinkle Shorts - Green - Sample
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Evie - Zip Sweatshirt - Blue
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Abbey Rib Vest - Black
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Angela - Cargo Trouser - Khaki - Sample
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Shona Sweatshirt - Navy Statement Star Print
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Sian - Pyjamas - Olive Heart Print
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Clara - Shirt Maxi Dress - Leopard Print - Sample


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