This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Laila Top - Navy Linear Floral
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Polly - High Neck Jersey Top - Black
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Shona Sweatshirt - Navy Statement Star Print
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Sue Printed Linen Mix Shirt - Blue Floral
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Martha - Relaxed Linen Shirt - Pink
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Anoushka - T-Shirt - Blue
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India - Hair Scrunchie - Navy Polka Dot
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Tegan Jersey Woven Mix Dress
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Khadiza - Tie Waist Shirt Dress
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Seb - Kids Hoodie - Navy Terrazzo Print
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Clara - Jumpsuit - Navy
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Yara Long Sleeve V-Neck Top - Burnt Orange & Ecru Block Print
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Isha Trouser - Navy
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Ava Long Sleeve Denim Shirt Dress - Blue
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Claire Midi Wrap Dress Red
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Susie Mini Wrap Dress
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Rhianna Gingham Culotte
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Maxie Lyocell Denim Jumpsuit
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Maddie Short Blouson Sleeve Dress - Green Micro Floral Print
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Mabel Washbag - Pink Star Print
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Beth - High Waisted Trouser - Black
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Lilah - Kids Pinafore Dress - Olive
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Penny - Crew Neck T Shirt - Pink
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Rhiona Dress - Charcoal
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Mabel - Washbag - Pink & Red
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Sam Navy Print Shirred Dress
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Avalon Wrap Top
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Amanda - Peasant Dress - Green
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Joy Cotton Crinkle Trouser - Brown
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Ivy - Kids T-Shirt - Bicycle Print
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Lily Linen Blend Shirt Dress
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Jude T-Shirt
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Helena Lurex Dress - Mint/Gold
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Anoushka - T-Shirt - Black
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Isla Breton Top
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Molly - Sweetheart Midi Dress - Yellow Floral
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Jamila - Lurex Blouse - Green and Gold
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Camilla Shirt Dress - Brown & White Spot Print
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Isha Relaxed Trouser - Green
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Eva - Quilted Vest - Floral
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Lizzie Embroidered Summer Jacket - Cream


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