This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Siobhan - Button Front Mini Dress - Yellow
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Jenny - Cotton Crinkle Shorts - Rust
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Kirsty Scribble Print Shirt Dress
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Mabel Washbag - Pink Star Print
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Vera Ditsy Print Midi Dress - Sample
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Rosie - Poplin Pyjama - Pink & Red - Sample
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Anne - Button Through Denim Dress
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Dora Leaf Print Dress - Sample
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Ella - Wide Leg Trouser - Black
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Mabel - Washbag - Green & Cream
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Stephanie Georgette Skirt
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Meg Tencel Navy Trouser - Sample
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Lana - Trousers - Sand
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Jane - Pleated Skirt - Teal
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Rodica Broderie Dress - Sample
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Libby Lurex Dress - Navy and Bronze / Silver
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Linda - Midi Wrap Skirt - Black
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Camilla - Belted Shirt Dress - Green Terrazzo Print
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Jane - Pleated Skirt - Hot Pink
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Nicky - Sweatshirt - Peach Stonewash
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Maddie Dress - Navy Star Print
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Vicky - Boho Maxi Dress - Floral Print
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Charlotte - Peasant Blouse - Blue
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Molly - Sweetheart Midi Dress - Yellow Floral (Unbagged)
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Harper Reversible Quilted Jacket
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Laura-Joy - Ribbed Vest - Black
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Cader 4 Way Midi Dress - Black
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Jude T-Shirt
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Lizzy Embroidered Dress - Sample
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Caroline - V Neck Mini Dress - Green
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Sam Navy Print Shirred Dress - Sample
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Liv - Cord Mini Dress - Teal
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Susan Maxi Dress - Sample
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Sam Floral Dress - Sample
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Christina - Wrap Midi Dress - Navy
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Emma - Shorts - Pink (Unbagged)
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Claire Midi Wrap Dress Red
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Aimee Spot Dress
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Meg Camel Trouser - Sample
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Morag - V Neck Bias Cut Tea Dress - Navy Polka Dot Print
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Claire Midi Dress
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Piper Sweatshirt - Blue Floral Print
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Juniper - Tiered Stripe Dress - Blue Stripe
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Angelica - Lace Trim Midi Dress - Leopard Print
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Shannon - Utility Jumpsuit - Green
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Alison - Ditsy Print Midi Dress - Black
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Clara - Shirt Maxi Dress - Star Print - Sample
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India - Hair Scrunchie - Fern Teal Leaf Print


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