This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Lana - High Waist Trouser - Teal
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Fern Dress - Terracotta Print
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Polly - High Neck Jersey Top - Black
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Lou Notch Neck Top
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Emily - Square Neck Midi Dress - Blue
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Khadiza - Tie Waist Shirt Dress
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Piper Sweatshirt - Blue Floral Print
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Susie Mini Wrap Dress
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Lizzy Embroidered Dress
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Callie Linen Mix Wrap Dress - Geo Print
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Valerie Lurex Dress - Burgundy and Gold
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Maddie V-Neck Dress - Navy
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Rosie PJ - Multi Floral & Washbag Bundle
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Maddie Dress - Black Floral
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Rosie Pyjamas - Green Star Print
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Charlotte Peasant Blouse
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Heather Button Front Trouser
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Stephanie Georgette Skirt
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Faye - Gathered Bodice Midaxi Dress - Green
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Maddie - V Neck Dress - Dark Teal
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Camilla Dress - Green Floral
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Zoey Tank Knit
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Flora - V Neck Top - Blue Floral
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Penny - Crew Neck T Shirt - Pink
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Frances - Midi Dress - Black Floral
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Maci - Cord Zip Jumpsuit - Teal
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Becky - Belted Midi Dress - Blue
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Margot Lambswool Rib Cardigan - Raspberry Pink
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Paulomi - Short Sleeve Wrap Dress - Black Zebra Print
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Abbey - Vest - Pink
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Ivy - Summer Trouser - Blue
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Vera Ditsy Blue Midi Dress
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Bex - Jumpsuit - Blue


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