This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Gill - Pleated Skirt - Pink & Red
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Romana - Long Sleeved Button Down Blouse - Blue
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Margot Lambswool Rib Cardigan - Raspberry Pink
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Harper Reversible Quilted Jacket
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Caroline Button Front Puff Sleeve Top
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Maddie Dress - Black Floral
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Meryl Summer Trouser - Mushroom
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Lottie Top - Pink Abstract Dot Print
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Wendy - Wrap Top - Red
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Susan Maxi Dress - Blue & White Floral Print
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Dia Scoop Neck Dress - Green Floral
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Cara - Relaxed Culotte - Black
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Kathleen - Relaxed Dungaree - Sage
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Angelica - Lace Trim Midi Dress - Black
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Abbey - Vest - Pink
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Hannah Midi Dress
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Lyndsey - High Neck Blouse - Multi
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Murron - Collared Shirt - White
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Bex - Jumpsuit - Blue
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Claire - Midi Wrap Dress - Black
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Megan - Strappy Midi Dress - Blue
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Vera Dress - Watercolour Spot
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Sam Shirred Dress - Blue
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Shirt & Trouser Bundle - Deborah & Joy
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Charlotte Peasant Blouse
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Miriam Red Seersucker Dress
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Mel Denim Shirt Dress - Denim Pinstripe
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Christina - Wrap Midi Dress - Navy
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Liv - Cord Mini Dress - Black
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Angelica - Lace Trim Midi Dress - Leopard Print
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Heather Button Front Trouser
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Claudia Green Knot Dress
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Pauline Relaxed Dress - Navy Paisley Print
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Tank Top & Trouser Bundle - Ruby & Rhianna - Brown Gingham
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Evie - Zip Sweatshirt - Cream
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Joey - Canvas Tote Bag
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Verity Embroidered Trouser - Blue
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Maddie V-Neck Long Sleeve Dress - Geometric Blue & White Print
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Faye - Gathered Bodice Midaxi Dress - Green
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Georgia Midi Skirt
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India - Hair Scrunchie - Floral Print
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Maddie V-Neck Long Sleeve Dress - Abstract Animal Green & Ecru Print
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Joy Cotton Crinkle Trouser - Cobalt Blue


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