This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Maci - Cord Zip Jumpsuit - Black
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Brittany Wrap Dress
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Martha - Relaxed Linen Shirt - Pink
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Edith Textured Relaxed Top - White
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Joy Cotton Crinkle Trouser - Cobalt Blue
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Rosie Pyjamas - Zebra Print
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Maddie V-Neck Dress - Multi Coloured Floral
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Valerie Lurex Dress - Burgundy and Gold
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Kathleen - Relaxed Dungaree - Sage
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Lana - High Waist Trouser - Black
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Lottie Blouson Top
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Shirt & Trouser Bundle - Deborah & Joy - Cobalt Blue
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Martha - Relaxed Shirt - Sage
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Siobhan - Button Front Mini Dress - Yellow
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Louise - Jersey Top - Blue
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Fern Dress - Terracotta Print
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Rhianna Culotte - Brown Gingham
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Abbey - Vest - Pink
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Maddie V-Neck Dress - Navy
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Mel Denim Shirt Dress - Denim Pinstripe
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Isha Relaxed Trouser - Green
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Alice - Flannel Check Pyjama - Navy & Cream
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Eve - Relaxed Blouse - White
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Rupali Angel Sleeve Tea Dress - Mustard & Ecru Floral Print
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Kidswear Bundle 1 - 5 Items
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Valerie Lurex Dress - Burgundy and Bronze / Silver
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Polly - High Neck Jersey Top - Black
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Ivy - Summer Trouser - Blue
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Dora Leaf Print Dress
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Susan Maxi Dress - Pink Dot Print
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Ivy - Summer Trouser - Sand
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Beth - High Waisted Trouser - Black
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Robyn - Wide Leg Jogger - Black
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Florence Broderie Blouson Top
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Rhiona Linen Shirt Dress - Olive
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Rosie Pyjamas - Blue Floral Print
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Christina - Wrap Midi Dress - Navy
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Gill - Pleated Skirt - Pink & Red
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Vera Ditsy Blue Midi Dress
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Isla Georgette Dress - Green Floral
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Lyndsey - High Neck Blouse - Multi
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Lana Trouser - Khaki
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Elizabeth - Henley Jersey Top - Navy
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Sally Grace Tie Sleeve Dress - Pink & Orange Floral Print
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Caroline - V Neck Mini Dress - Green


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