This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print - Sample
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Ruby Gingham Tank Top
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Deborah - Oversized Shirt - Green - Sample
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Evie - Zip Sweatshirt - Blue
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Abbey Rib Vest - Black
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Angela - Cargo Trouser - Khaki - Sample
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Tessa - Sheer Mock Neck Printed Blouse - Navy and Green
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Daisie Denim Charcoal Dress - Rhiona Long Sleeve
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Kathleen Dungaree - Sample
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Chelle - V-Neck Cami Top - Black
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Lizzy Pink Embroidered Dress - Sample
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Yasmynn - Corduroy Shacket - Brown
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Barbara Geo Print Dress
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Penny - Boxy T Shirt - White
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Katie - Shirred Bodice Midi Dress - Blue
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Kidswear Bundle 3 - 3 Items
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Meg Tencel Navy Trouser - Sample
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Maddie Dress - Geo Spot
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Julia - Printed Shirt Midi Dress - Pink Floral - Sample
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Oneisa - Sweatshirt - Inky Blue
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Kate - V Neck Tiered Dress - Red
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Lana Trouser - Khaki
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Anita - Broderie Midi Dress - White
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Ella - Wide Leg Trouser - Navy
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Brittany Wrap Dress
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Liv - Cord Mini Dress - Black - Sample
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Vanessa - Tailored Wide Leg Trouser - Sand
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Fern - V Neck Relaxed Dress - Teal Leaf Print - Sample
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Camilla - Belted Shirt Dress - Green Terrazzo Print - Sample
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Clara - Utility Jumpsuit - Green
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Carly - Sweetheart Midaxi Dress - Green - Sample
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Morag - V Neck Bias Cut Tea Dress - Blue - Sample
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Hanneke Shirt Dress
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Deb - Reversible Satin Kimono Top - Navy - Sample
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Georgia - Midi Bias Cut Skirt - Navy Polka Dot Print - Sample
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Rodica Dress - Triangle Print - Sample
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Rhianna Black Culotte
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Maddie White Ditsy Print Midi Dress
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Meg Black Trouser
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Becca Cotton Stripe Shirt
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Maddie - V Neck Dress - Dark Teal - Sample


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