This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Caroline Button Front Puff Sleeve Top
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Maddie Short Sleeve Terrazzo Print
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Evie Zip Sweatshirt - Lilac
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Yasmynn - Cord Shacket - Green
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Zoe - Long Sleeved Button Down Blouse Black
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Georgie Cotton Summer Dress - Dark Navy
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Maci - Cord Zip Jumpsuit - Teal
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Isha Trouser - Navy
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Piper Sweatshirt - Blue Floral Print
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Liv - Cord Mini Dress - Teal
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Alice - Flannel Check Pyjama - Navy & Cream
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Maddie Dress - Black Floral
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Lana Denim Trouser
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Libby Lurex Dress - Navy and Bronze / Silver
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Sam Navy Print Shirred Dress
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Helen - Sweatshirt Pink
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Elias - Kids Tracksuit Set - Navy Wave Stripe Print
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Isla Georgette Dress - Green Floral
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Martha Oversized Shirt - Red
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Audrey Shirred Waist V-Neck Dress - Blue Floral
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Daisie Denim Dress - Rhiona Long Sleeve
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Beth - High Waisted Trouser - Black
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Libby - Lurex Midi Dress - Green and Gold
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Robyn - Wide Leg Jogger - Blue Stonewash
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Abbey Rib Vest - White
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Elizabeth - Henley Jersey Top - Stripe
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Meryl Summer Trouser - Mushroom
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Valerie Lurex Dress - Burgundy and Gold
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Oneisa - Sweatshirt - Khaki
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Faye - Gathered Bodice Midaxi Dress - Green
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Penelope Georgette Dress - Blue & White Floral Print
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Adele Relaxed Tee - White
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Lana Trouser - Khaki
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Elizabeth - Henley Jersey Top - Navy
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Jamila - Lurex Blouse - Green and Gold
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Aria - Cord Midi Dress - Black
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Jayne Embroidered Sleeve Blouse - Ecru
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Beth - High Waisted Trouser - Black (Unbagged)
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Laura-Joy - Ribbed Vest - Black
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Lesley - Midi Button Wrap Dress - Blue Polkadot
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Tegan Jersey Woven Mix Dress
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Georgia Midi Skirt
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Hannah Midi Dress
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print


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