This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
Unfolded
Freya - V Neck T Shirt - White
Unfolded
Sandie - Button Down Pinafore Dress - Black
Unfolded
Lana Denim Trouser
Unfolded
Sally-Grace - Tie Sleeve Midi Dress - Green
Unfolded
Abbey Rib Vest - Black
Unfolded
Karen - Button Down Shirt - White
Unfolded
Mira - Kids Pyjama Set - Moon & Star Print
Unfolded
Kathleen Dungaree
Unfolded
Elizabeth Mini Dress
Unfolded
Lottie Blouson Top
Unfolded
Anoushka - T-Shirt - White
Unfolded
Sam Floral Dress
Unfolded
Joanna Bias Cut Dress - Monochrome Floral
Unfolded
Meg Black Trouser
Unfolded
Rosie - Poplin Pyjama - Pink & Red
Unfolded
Laura - Boat Neck Jersey Top - Teal
Unfolded
Millie Button Front Dress - Blue Star Print
Unfolded
Morag - V Neck Bias Cut Tea Dress - Blue
Unfolded
Cara - Relaxed Culotte - Red
Unfolded
Maeve Dress - Lurex & Print Green
Unfolded
Martha - Relaxed Shirt - Sage
Unfolded
Camilla Dress - Navy Linear Floral
Unfolded
Evie - Zip Sweatshirt - Cream
Unfolded
Viv Straight Leg Trouser - Black
Unfolded
Maddie Dress - Black Floral
Unfolded
Susan Coral Maxi Dress
Unfolded
Camilla Dress - Blue Leaf Print
Unfolded
Harris - Kids Button Piqué T-Shirt - Blue
Unfolded
Nena - Pleated Dress - Navy Leaf Print
Unfolded
Ruby Black Tank Top
Unfolded
Meg Tencel Navy Trouser
Unfolded
Abby - Square Neck Cut Out Backless Dress - Black
Unfolded
Fleur Embroidered Dress
Unfolded
Murron - Collared Shirt - White
Unfolded
Vicky - Boho Maxi Dress - Floral Print
Unfolded
Freya - V Neck T Shirt - Black
Unfolded
Claire Midi Wrap Dress Red
Unfolded
Hannah Cotton Stripe Knit - Cream
Unfolded
Beth - High Waisted Trouser - Black (Unbagged)
Unfolded
Harper Reversible Quilted Jacket
Unfolded
Lizzy Pink Embroidered Dress
Unfolded
Fern Dress - Terracotta Print
Unfolded
Beth - High Waisted Trouser - Black
Unfolded
Rosie PJ - Pink Star & Washbag Bundle
Unfolded
Anne - Button Through Denim Dress
Unfolded
Liv - Cord Mini Dress - Teal
Unfolded
Maddie - V Neck Dress - Dark Teal
Unfolded
Maddie Short Sleeve Terrazzo Print


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here