This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Georgie Cotton Summer Dress - Dark Navy
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Lana Trouser - Black
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Dana Wrap Dress - Multi Painted Floral Print
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Maddie Short Sleeve Dress - Navy Polka Dot Print
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Maddie V-Neck Dress - Pink & Orange Floral Print
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Maddie Short Sleeve Terrazzo Print
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Evie Zip Sweatshirt - Lilac
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Camilla Dress - Navy Linear Floral
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Anya - Oversized Shirt - Blue Pinstripe
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Susie Mini Wrap Dress
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Christina - Wrap Midi Dress - Navy
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Abby - Backless Satin Midi Dress - Red
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Avalon Wrap Top
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Lou Notch Neck Top
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Maddie White Ditsy Print Midi Dress
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Barbara - Notch Neck Dress - Navy Floral
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Rhianna Gingham Culotte
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Abbey Rib Vest - White
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Kirsty Scribble Print Shirt Dress
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Ruby Tank Top - Brown Gingham
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Isha Relaxed Trouser - Green
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Katie - Shirred Bodice Midi Dress - Blue
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Nena - Pleated Dress - Navy Leaf Print
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Ruby Black Tank Top
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Co-Ord Embroidered Top & Trouser Bundle - Violet & Verity - Blue
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Maddie Dress - Paisley
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Rhianna Culotte - Green Gingham
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Rosie Pyjamas - Green Star Print
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Cader 4 Way Midi Dress - Green
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Lois - Angel Sleeve Satin Dress - Navy
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Helen - Sweatshirt Pink
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Elias - Kids Tracksuit Set - Navy Wave Stripe Print
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Maddie Short Sleeve Dress - Navy Ikat Print
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Lyndsey - High Neck Blouse - Multi
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Juniper - Tiered Stripe Dress - Blue Stripe
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Liv - Cord Mini Dress - Black
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Ashleigh Shirt Dress - Navy Floral Print
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Cindy Kimono Sleeve Midi Dress - Red & Ecru Paisley Print
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Liv - Cord Mini Dress - Teal
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Susan Coral Maxi Dress
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Fiona Tiered Dress - White & Navy
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Allegra Broderie Button Through Dress - Yellow
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Laura-Joy - Ribbed Vest - Black
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Lesley - Midi Button Wrap Dress - Blue Polkadot
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Tejal Linen Shirt
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Martha - Relaxed Linen Shirt - Pink
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Rodica Dress - Triangle Print
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Judy Square Neck Dress - Green Gingham


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