This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Valerie Lurex Dress - Burgundy and Gold
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Becca Cotton Stripe Shirt
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Lottie Top - Pink Abstract Dot Print
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Rhianna Culotte - Brown Gingham
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Charlotte - Peasant Blouse - Blue
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Mel Denim Shirt Dress - Denim Pinstripe
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Clara - Jumpsuit - Navy
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Yara Long Sleeve V-Neck Top - Burnt Orange & Ecru Block Print
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Maddie V-Neck Long Sleeve Dress - Geometric Blue & White Print
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Maddie Dress - Paisley
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Sofia - Kids Dungarees - Denim Blue
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Ivy - Summer Trouser - Blue
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Romana - Long Sleeved Button Down Blouse - Blue
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Ivy - Summer Trouser - Sand
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Rosie Pyjamas - Blue Floral Print
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Hannah Cotton Stripe Knit - Cream
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Heather Button Front Trouser
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Penelope Georgette Dress - Blue & White Floral Print
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Mabel - Washbag - Pink & Red
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Fleur Embroidered Dress
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Rodica Dress - Triangle Print
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Kiara Drawcord Comfort Dress
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Maisie - Cotton Crinkle Culottes - Blue
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Sandie - Cord Pinafore Dress - Green
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Maddie Dress - Black Floral
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Maddie V-Neck Dress - Multi Coloured Floral
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Marisol Scoop Neck Shirred Dress - Navy Floral
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Maddie Dress - Blue Floral
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Susan Maxi Dress - White & Green Linear Print
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Evie - Zip Sweatshirt - Cream
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Rosaleen Shirred Bodice Midi Dress
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Rosie - Poplin Pyjama - Black Floral
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Sam Navy Print Shirred Dress
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Beth - High Waisted Trouser - Olive
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Elaine Embroidered Jacket - Reversible Navy
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Shona Sweatshirt - Navy Statement Star Print
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Lydia Bar Neckline Short Sleeve Dress - Blue
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Rosie - Poplin Pyjama - Green & Cream
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Cathy V-neck Tee - White
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Evie - Zip Sweatshirt - Pink


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