This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Evie Zip Sweatshirt - Lilac
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Molly - Sweetheart Midi Dress - Yellow Floral
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Mary Midi Dress
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Sandie - Cord Pinafore Dress - Green
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Lana - High Waisted Trousers - Green
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Franki Linen Shorts (Unbagged)
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Maddie Dress - Burgundy
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Ashleigh Shirt Dress - Navy Floral Print
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Freya - V Neck T Shirt - Pink
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Evie - Zip Sweatshirt - Blue
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Rosie Pyjamas - Blue Floral Print
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Rosie - Poplin Pyjama - Green & Pink
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Liv - Cord Mini Dress - Black
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Shona Sweatshirt - Navy Statement Star Print
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Isha Trouser - Navy
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Vera Midi Dress - Brushstroke
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Katie - Shirred Bodice Midi Dress - Blue
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Linda - Midi Wrap Skirt - Green
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Hannah Cotton Stripe Knit - Navy
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Rhiona Denim Dress
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Maddie Dress - Blue Floral
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Barbara Red Floral Dress
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Lottie Top - Pink Abstract Dot Print
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Kidswear Bundle 3 - 3 Items
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Angelica - Lace Trim Midi Dress - Black
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Kiara Drawcord Comfort Dress
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Rodica Dress - Embroidered Black
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Katrina Cotton Shirt Dress - Navy
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Isha Relaxed Trouser - Green
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Susan Maxi Dress
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Isla Georgette Dress - Green Floral
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Juniper - Tiered Stripe Dress - Blue Stripe
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Vanessa - Tailored Wide Leg Trouser - Sand
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Zoey Tank Knit
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Flora - V Neck Top - Blue Floral
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Linda - Wrap Jumpsuit - Black
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Caroline Button Front Puff Sleeve Top
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Louise Georgette Midi Dress
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Eve - Relaxed Blouse - White
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Bea Lyocell Denim Wide Leg Trouser
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Katherine - High Neck Mini Dress - Red


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