This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Viv Straight Leg Trouser - Black
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Meg Tencel Navy Trouser
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Lou Notch Neck Top
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Freya - V Neck T Shirt - Black
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Oneisa - Sweatshirt - Khaki
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Kari Broderie Short Sleeve Shirt - White
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Bex - Jumpsuit - Blue
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Sue Printed Linen Mix Shirt - Blue Floral
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Alison - Ditsy Print Midi Dress - Black
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Monica V-Neck Tea Dress - Navy Floral
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Cathy V-neck Tee - Brown
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Liv - Cord Mini Dress - Black
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Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
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Rhiona Denim Dress
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Maria Stripe Shirt - Blue and White
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Kiara Drawcord Comfort Dress
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Zoey Tank Knit
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Julia - Printed Shirt Midi Dress - Navy and Green
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Oneisa - Sweatshirt - Inky Blue
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Nelly Ric Rac Dress - White & Navy
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Jude T-Shirt
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Kathleen Dungaree
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Lana Trouser - Black
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Maddie Dress - Black Floral
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Deborah - Cotton Crinkle Shirt - Blue
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Vera Dress - Watercolour Spot
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Lana - High Waisted Trousers - Green
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Maddie V-Neck Short Sleeve Dress - Olive Print
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Isha Trouser - Navy
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Barbara - Notch Neck Dress - Navy Floral
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Marilyn Seersucker Dress - Red
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Lottie Top - Pink Abstract Dot Print
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Lily Geo Print Shirt Dress
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Libby - Lurex Midi Dress - Green and Gold
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Dana Wrap Dress - Multi Painted Floral Print
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Beth - High Waisted Trouser - Olive
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Laura-Joy - Ribbed Vest - Black
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Lesley - Midi Button Wrap Dress - Blue Polkadot
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Morag - V Neck Bias Cut Tea Dress - Blue
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Cara - Relaxed Culotte - Red
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Emily - Square Neck Midi Dress - Blue


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