This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Violet Embroidered Sleeveless Top - Blue
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Deborah Oversized Cotton Crinkle Shirt - Cobalt Blue
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Gill - Pleated Skirt - Pink & Red
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Meg Camel Trouser
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Sam Shirred Dress - Chartreuse
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Anoushka - T-Shirt - Blue
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Bex - Jumpsuit - Blue
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Aria - Cord Midi Dress - Black
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Maci - Cord Zip Jumpsuit - Teal
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Marisol Round Neck Shirred Dress - Ecru & Blue Sun Print
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Abbey Rib Vest - Black
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Heather Button Front Trouser
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Rhiona Shirt Dress - Mid Wash Denim
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Emily - Square Neck Midi Dress - Blue
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Maddie V-Neck Short Sleeve Dress - Multi-Coloured Floral Print
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Brittany Wrap Dress - Black
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Maddie Dress - Burgundy
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Beth - High Waisted Trouser - Black
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Rhiona Tuck Detail Shirt Dress - White
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Meg Black Trouser
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Georgie Cotton Summer Dress - Blue/White
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Rosaleen Shirred Bodice Midi Dress
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Eloise Broderie Sun Dress
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Lydia Bar Neckline Short Sleeve Dress - Blue
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Maria Stripe Shirt - Blue and White
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Hanneke Shirt Dress
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Emma - Shorts - Pink
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Ada Tencel Denim Dress
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Vera Dress - Watercolour Spot
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Kidswear Bundle 2 - 5 Items
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Lana Trouser - Burgundy
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Maddie Dress - Geo Spot
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Carol - Peplum Blouse - Zebra Print
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Kathleen - Relaxed Dungaree - Black
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Freya - V Neck T Shirt - Green


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