This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
Unfolded
Sam Navy Print Shirred Dress
Unfolded
Yasmynn - Cord Shacket - Green
Unfolded
Abby - Backless Satin Midi Dress - Red
Unfolded
Caroline - V Neck Mini Dress - Green - Sample
Unfolded
Ivy - Summer Trouser - Sand
Unfolded
Lily Geo Print Shirt Dress
Unfolded
Zoey Tank Knit
Unfolded
Camilla Dress - Green Floral
Unfolded
Claudia Green Knot Dress - Sample
Unfolded
Katie - V Neck Tea Dress - Green Smudge Leopard Print - Sample
Unfolded
Aria - Cord Midi Dress - Teal - Sample
Unfolded
Megan - Strappy Midi Dress - Blue
Unfolded
Rosie - Poplin Pyjama - Green & Cream
Unfolded
Laila Top - Geo Print
Unfolded
Maddie Short Sleeve Terrazzo Print
Unfolded
Lilah Monochrome Dress
Unfolded
Abby - Square Neck Cut Out Backless Dress - Black
Unfolded
Helen - Sweatshirt Pink
Unfolded
Elias - Kids Tracksuit Set - Navy Wave Stripe Print
Unfolded
Ivy - Kids T-Shirt - Bicycle Print
Unfolded
Vera Ditsy Print Midi Dress
Unfolded
Margaret - Belted Denim Jacket
Unfolded
Wendy - Wrap Top - Red
Unfolded
Fern Dress - Terracotta Print
Unfolded
Karen - Button Down Shirt - White
Unfolded
Rosie Pyjamas - Green Star Print
Unfolded
Lesley - Midi Button Wrap Dress - Green
Unfolded
Eva - Quilted Vest - Floral
Unfolded
Maddie Dress - Black Floral
Unfolded
Kiara Drawcord Comfort Dress
Unfolded
Maddie Dress - Paisley - Sample
Unfolded
Murron - Collared Shirt - White - Sample
Unfolded
Natalie - Long Sleeved Midi Wrap Dress - Navy with Dots
Unfolded
Valerie Lurex Dress - Burgundy and Gold
Unfolded
Hannah Midi Dress
Unfolded
Rebecca - Midaxi Slip Dress - Black
Unfolded
Robyn - Wide Leg Jogger - Blue Stonewash
Unfolded
Without Waste Deadstock Bag
Unfolded
Faye - Gathered Bodice Midaxi Dress - Green - Sample
Unfolded
Lana Trouser - Black - Sample
Unfolded
Laila Top - Navy Linear Floral
Unfolded
Ashleigh - Button Through Shirt Dress - Teal Print
Unfolded
Lauren - V-Neck Midi Dress - Smudge Print
Unfolded
Mae - Bias Cut Dress - Blue & White Floral Print - Sample
Unfolded
Vera Ditsy Blue Midi Dress
Unfolded
Maya - Straight Trouser - Navy - Sample
Unfolded
Maisie - Cotton Crinkle Culottes - Blue
Unfolded
Kathleen - Dungaree - Cerise - Sample


Be the first to know when Europe's top ethical brands are on sale, sign up to our newsletter here