This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Cader 4 Way Midi Dress - Green
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Charlotte - Peasant Blouse - Blue
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Ivy - Summer Trouser - Blue
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Kidswear Bundle 3 - 3 Items
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Vera Dress - Pink and Purple
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Rosaleen Shirred Bodice Midi Dress
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Eloise Broderie Sun Dress
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Abby - Backless Satin Midi Dress - Red
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Bex Jumpsuit
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Rhiona Shirt Dress - Mid Wash Denim
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Shirt & Trouser Bundle - Deborah & Joy
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Ruby Gingham Tank Top
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Dora Leaf Print Dress
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Clara - Shirt Maxi Dress - Star Print
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Susan Maxi Dress - Pink Dot Print
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Lottie Top - Pink Abstract Dot Print
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Eva - Quilted Vest - Stripe
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Meg Camel Trouser
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Libby Lurex Dress - Dark Green / Gold
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Katherine - High Neck Mini Dress - Red
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Phoebe Swiss Dot Button Front Dress - Blue
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Ivy - Kids T-Shirt - Bicycle Print
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Lily Linen Blend Shirt Dress
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Maddie Dress - Blue Floral
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Susan Maxi Dress - White & Green Linear Print
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Claudia Floral Knot Dress
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Hannah Cotton Stripe Knit - Navy
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Julia - Printed Shirt Midi Dress - Navy and Green
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Rodica Broderie Dress
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Linda - Midi Wrap Skirt - Green
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Rhiona Tuck Detail Shirt Dress - White
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Karen - Button Down Shirt - White
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Kirsty Scribble Print Shirt Dress
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Maddie White Ditsy Print Midi Dress
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Alanna Midi Dress
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Gill - Pleated Skirt - Green Terrazzo
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Wendy - Wrap Top - Red
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Khadiza - Tie Waist Shirt Dress
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Camilla Dress - Blue Leaf Print
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Kidswear Bundle 5 - 3 Items
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Maddie V-Neck Dress - Navy
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Jude T-Shirt
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Susanne - V Neck Button Dress - Star Print


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