This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rhianna Black Culotte - Sample
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Ruby Black Tank Top - Sample
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Rodica Brushstroke Print Dress - Sample
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Suzanne - Wrap Jumpsuit - Navy
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Paulomi - Short Sleeve Wrap Dress - Black Zebra Print - Sample
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Kate - V Neck Tiered Dress - Red - Sample
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Rosie - Poplin Pyjama - Pink & Red
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Deborah - Oversized Shirt - Rust - Sample
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Rhiona Denim Dress
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Gill - Pleated Skirt - Pink & Red
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Camilla Dress Black Linear Floral - Sample
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Dora Leaf Print Dress
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Clara - Shirt Maxi Dress - Star Print
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Daisie Denim Dress - Rhiona Long Sleeve
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Isha Relaxed Trouser - Green - Sample
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Ada Tencel Denim Dress
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Emma - Shorts - Navy
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Hannah Cotton Stripe Knit - Navy
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Clara - Jumpsuit - Navy
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Amanda - Peasant Dress - Green - Sample
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Maya - Straight Trouser - Khaki
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Mabel - Washbag - Pink & Red
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Lana - High Waist Trouser - Teal - Sample
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Mary Midi Dress
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Yasmynn - Corduroy Shacket - Olive
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Avalon Wrap Top
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Rodica Brushstroke Print Dress
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Linda - Wrap Jumpsuit - Black
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Evie - Zip Sweatshirt - Pink
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Ali - Paperbag Waist Skirt - Pink & Orange Linear Print
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Rhianna Gingham Culotte - Sample
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Sandie - Cord Pinafore Dress - Burgundy
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Deborah - Oversized Shirt - Rust
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Heather Button Front Trouser - Sample
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Kathleen Dungaree
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Liv - Cord Mini Dress - Black
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Zoe - Long Sleeved Button Down Blouse Black
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Rhiona Denim Dress - Sample
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Joey - Canvas Tote Bag
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Barbara - Notch Neck Dress - Navy Floral - Sample
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Kara Pyjama Set - Multicolour Floral Print
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Roxy - Cord Midi Skirt - Teal
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Maya - Straight Trouser - Khaki - Sample
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Eve - Relaxed Blouse - White


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