This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Jamila - Lurex Blouse - Green and Gold
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Georgia Midi Skirt (Unbagged)
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Rosie - Pyjama Set
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Isla Georgette Dress - Green Floral
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Claire - Midi Wrap Dress - Black
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Sarah - Peplum Blouse - Black
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India - Hair Scrunchie - Floral Print
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Maddie V-Neck Long Sleeve Dress - Abstract Animal Green & Ecru Print
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Meg Tencel Navy Trouser
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Amanda - Peasant Dress - Green
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Alison - Ditsy Print Midi Dress - Black
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Jackie Contrast Trim Dress - Blue & Multi Floral Print
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Mae - Bias Cut Dress - Blue & White Floral Print
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Niya Button-Through Blouse - Light Blue & Orange Paisley Print
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Violet Embroidered Sleeveless Top - Blue
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Aria - Cord Midi Dress - Teal
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Mary Midi Dress
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Claudia Green Knot Dress
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Pauline Relaxed Dress - Navy Paisley Print
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Tank Top & Trouser Bundle - Ruby & Rhianna - Brown Gingham
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Kidswear Bundle 5 - 3 Items
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Hannah Cotton Stripe Knit - Navy
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Martha - Relaxed Shirt - Sage
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Hanneke Shirt Dress
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Emma - Shorts - Pink
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Emma - Shorts - Navy
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Eva - Quilted Vest - Floral
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Lizzie Embroidered Summer Jacket - Cream
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Barbara - Notch Neck Dress - Navy Floral
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Fern Relaxed Dress - Blue & White Leaf Print
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Eve - Relaxed Blouse - White
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Rhiona Linen Shirt Dress - Rose
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Ruth Sleeveless Tie Waist Dress - Green
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Evie - Zip Sweatshirt - Blue
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Marie Sleeveless Tiered Dress - Pink & Rust Print
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Vera Ditsy Blue Midi Dress
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Ada Tencel Denim Dress
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Freya - V Neck T Shirt - White
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Sandie - Button Down Pinafore Dress - Black
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Rodica Black Textured Dress
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Daisie Denim Dress - Rhiona Long Sleeve
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Sue Printed Linen Mix Shirt - Blue Floral
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Becky - Belted Midi Dress - Blue
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Rhianna Gingham Culotte


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