This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Willow - Hoodie - Blue Stonewash
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Hannah Cotton Stripe Knit - Cream
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Maddie Dress - Black Floral
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Callie Linen Mix Wrap Dress - Geo Print
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Lilah - Kids Pinafore Dress - Olive
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Piper Sweatshirt - Blue Floral Print
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Ivy - Kids T-Shirt - Bicycle Print
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Lily Linen Blend Shirt Dress
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Kara Pyjama Set - Multicolour Floral Print
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Sara - Strappy Sundress - Green
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Polly - High Neck Jersey Top - Black
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Hedy - Kids T-Shirt - White Wave Stripe Print
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Jude T-Shirt
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Lottie Top - Pink Abstract Dot Print
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Vera Midi Dress - Brushstroke
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Camilla Dress - Blue Leaf Print
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Martha - Relaxed Shirt - Sage
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Becky - Belted Midi Dress - Blue
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Lynn Drawcord Waist Trouser - Denim
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Wendy - Wrap Top - Red
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Flora Block Print Dress - Ecru Print
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Maddie Short Sleeve Dress - Maroon Leaf Print
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Shirt & Trouser Bundle - Deborah & Joy
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Nicky - Sweatshirt - Peach Stonewash
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Faye - Gathered Bodice Midaxi Dress - Green
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Libby Lurex Dress - Navy and Gold
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Valerie Lurex Dress - Burgundy and Gold
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Clara - Jumpsuit - Navy
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Mary Midi Dress
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Joanna Bias Cut Dress - Monochrome Floral
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Karen - Button Down Shirt - White
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Lana - High Waist Trouser - Teal
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Martha Oversized Shirt - Red
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Rodica Broderie Dress
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Vera Dress - Pink and Purple
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Madlein Red Seersucker Top
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Carly - Sweetheart Midaxi Dress - Red
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Becca Cotton Stripe Shirt
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Ivy - Summer Trouser - Blue
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Mabel - Washbag - Pink & Red
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Isla Georgette Dress - Green Floral
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Izzy - Kids Long Sleeve Dress - Pink & Red Floral Print
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Claire - Midi Wrap Dress - Yellow
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Hannah Cotton Stripe Knit - Navy


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