This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Maddie - V Neck Dress - Dark Teal
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Laila Top - Geo Print
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Daisy - Wrap Dress - Black
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Tejal Linen Shirt
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Lilah - Kids Pinafore Dress - Olive
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Clara - Utility Jumpsuit - Green
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Vanessa - Tailored Wide Leg Trouser - Sand
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Liv - Cord Mini Dress - Black
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Carly - Sweetheart Midaxi Dress - Green
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Rosie - Poplin Pyjama - Green & Pink
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Viv Straight Leg Trouser - Black
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Mae - Bias Cut Dress - Blue & White Floral Print
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Isha Relaxed Trouser - Green
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Penny - Crew Neck T Shirt - Pink
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Jessica V-Neck Denim Dress - Printed Paisley
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Julia - Printed Shirt Midi Dress - Pink Floral
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Kidswear Bundle 4 - 3 Items
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Rebecca - Slip Dress - Olive
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Vera Ditsy Blue Midi Dress
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Avalon Wrap Top
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Katrina Cotton Shirt Dress - Navy
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Fern Dress - Terracotta Print
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Camilla Dress - Navy Linear Floral
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Kathleen - Relaxed Dungaree - Navy
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Ivy - Summer Trouser - Sand
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Charlotte Peasant Blouse
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Maeve Dress - Lurex & Print Green
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Vic Georgette Tie Waist Dress - Blue & Ecru Leaf Print
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Rosie Pyjamas - Zebra Print
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Maddie V-Neck Dress - Multi Coloured Floral
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Rodica Dress - Embroidered Black
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Kara Pyjama Set - Multicolour Floral Print
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Kidswear Bundle 1 - 5 Items
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Valerie Lurex Dress - Burgundy and Bronze / Silver
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Judy Gingham Dress
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Amanda - Peasant Dress - Green
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Katie Mini Dress
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Lyndsey - High Neck Blouse - Multi
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Lizzy Embroidered Dress
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Claire Midi Wrap Dress Red


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