This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Linny Contrast Trim Dress - Pink Floral Print
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Sofia - Kids Dungarees - Denim Blue
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Sandie - Cord Pinafore Dress - Burgundy
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Isla Breton Top
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Evie - Zip Sweatshirt - Blue
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Libby Lurex Dress - Dark Green / Gold
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Maddie Dress - Geo Spot
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Carol - Peplum Blouse - Zebra Print
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Kathleen - Relaxed Dungaree - Black
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Brittany Wrap Dress - Black
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Ruby Tank Top - Brown Gingham
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Camilla Dress - Navy Linear Floral
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Fleur Embroidered Dress
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Susanne - V Neck Button Dress - Star Print
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Molly - Sweetheart Midi Dress - Yellow Floral
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Lois - Angel Sleeve Satin Dress - Navy
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Rodica Black Textured Dress
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India - Hair Scrunchie - Floral Print
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Maxie Lyocell Denim Jumpsuit
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Katie - Shirred Bodice Midi Dress - Blue
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Lynn Drawcord Waist Trouser - Denim
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Judy Gingham Dress
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Amanda - Peasant Dress - Green
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India - Hair Scrunchie - Navy Polka Dot
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Nelly Ric Rac Dress - Navy & White
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Camilla Shirt Dress - Brown & White Spot Print
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Eva - Quilted Vest - Stripe
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Hilary Printed Linen Mix Dress - Blue Floral
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Joan Bow Strap Dress - Blue & White Stripe
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Rhiona Tuck Detail Shirt Dress - White
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Polly - High Neck Jersey Top - Ecru
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Tegan Jersey Woven Mix Dress
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Ruby Tank Top - Green Gingham
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Flora Block Print Dress - Ecru Print
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Sandie - Cord Pinafore Dress - Green
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Abby - Backless Satin Midi Dress - Red
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Hannah Cotton Stripe Knit - Navy
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Freya - V Neck T Shirt - Green
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Willow - Hoodie - Blue Stonewash
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Juniper - Tiered Stripe Dress - Blue Stripe
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Khadiza - Tie Waist Shirt Dress
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Eva - Quilted Vest - Floral
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Lizzie Embroidered Summer Jacket - Cream
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Rosaleen Shirred Bodice Midi Dress
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Eloise Broderie Sun Dress
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Nicky - Sweatshirt - Peach Stonewash


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