This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Oneisa - Sweatshirt - Inky Blue
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Beth - High Waisted Trouser - Olive
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Laila Top - Navy Linear Floral
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Bex Jumpsuit
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Clara - Jumpsuit - Navy
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Brittany Wrap Dress - Black
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Dani Mini Dress - Denim
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Lyndsey - High Neck Blouse - Multi
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Valerie Lurex Dress - Burgundy and Gold
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Mae - Bias Cut Dress - Blue & White Floral Print
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Claire Midi Wrap Dress Green
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Suzanne - Wrap Jumpsuit - Navy
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Mabel Washbag - Multicolour Floral Print
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Clara - Utility Jumpsuit - Green
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Sarah - Peplum Blouse - Black
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Jude T-Shirt
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Maci - Cord Zip Jumpsuit - Teal
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Havilah - Jumpsuit - Black
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Zoey Tank Knit - Black
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Mabel - Washbag - Pink & Red
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Aimee Spot Dress
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Ivy - Summer Trouser - Blue
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Georgia Midi Skirt
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Lana Trouser - Black
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Sian - Pyjamas - Olive Heart Print
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Gill - Pleated Skirt - Navy Abstract Leaf Print
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Becca Cotton Stripe Shirt
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Helen - Sweatshirt Pink
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Elias - Kids Tracksuit Set - Navy Wave Stripe Print
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green
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Sarah - Slub Top - Stripe
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Tejal Linen Shirt (Unbagged)
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Emily - Square Neck Midi Dress - Blue
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Kirsty Scribble Print Shirt Dress
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Adele Relaxed Tee - Navy
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Carly - Sweetheart Midaxi Dress - Red
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Polly - High Neck Jersey Top - Ecru
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Megan - Strappy Midi Dress - Blue


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