This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Mira - Kids Pyjama Set - Moon & Star Print
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Georgie Cotton Summer Dress - Red
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Seb - Kids Hoodie - Navy Terrazzo Print
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Yasmynn - Cord Shacket - Green
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Zoe - Long Sleeved Button Down Blouse Black
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Freya - V Neck T Shirt - Pink
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Shona Sweatshirt - Navy Statement Star Print
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Libby Lurex Dress - Navy and Gold
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Celia Crinkle Trouser - Washed Navy
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Ruth Sleeveless Tie Waist Dress - Green
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Romana - Long Sleeved Button Down Blouse - Blue
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Penny - Crew Neck T Shirt - Pink
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Lana Denim Trouser
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Rosie Pyjamas - Pink Star Print
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Fiona Tiered Dress - White & Navy
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Georgia Midi Skirt (Unbagged)
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Rosie - Pyjama Set
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Harper Reversible Quilted Jacket
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Carly - Sweetheart Midaxi Dress - Green
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Claire - Midi Wrap Dress - Black
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Naaila Paisley Dress - Navy
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Diana Stripe Dress - Green & White
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Maddie V-Neck Dress - Pink & Orange Floral Print
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Angelica - Lace Trim Midi Dress - Leopard Print
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Isabelle Bias Cut Skirt - Monochrome Floral Print
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Tejal Linen Shirt
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Caroline Button Front Puff Sleeve Top
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Madlein Red Seersucker Top
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Bex Jumpsuit
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Rhianna Culotte - Green Gingham
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Polly - High Neck Jersey Top - Black
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Ashleigh - Button Through Shirt Dress - Teal Print
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Maddie V-Neck Short Sleeve Dress - Multi-Coloured Floral Print
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Helena Lurex Dress - Mint/Gold
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Rodica Puff Sleeve Dress - Brown & Blue Polka Dot
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Camilla Dress - Blue Leaf Print
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Frances - Midi Dress - Black Floral
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Piper Sweatshirt - Blue Floral Print
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Aria - Cord Midi Dress - Teal
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Linda - Midi Wrap Skirt - Black
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Maddie Dress - Navy Star Print
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Ellie - Woven Check Pyjama Set
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Maddie - V Neck Dress - Rust Spot Print
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Rosie Pyjamas - Green Star Print
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Claudia Green Knot Dress
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Pauline Relaxed Dress - Navy Paisley Print
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Tank Top & Trouser Bundle - Ruby & Rhianna - Brown Gingham


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