This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Maddie Wave Print Midi Dress
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Collette - Long Sleeve Lurex Dobby Shirt - Navy and Gold
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Mabel Washbag - Multicolour Floral Print
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Cader 4 Way Midi Dress - Green
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Ally - Corduroy Midi Crossover Front Dress - Burgundy
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Maci - Cord Zip Jumpsuit - Teal - Sample
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Sustainable Basics Bundle - Lucy (White and Khaki)
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Lilah - Kids Pinafore Dress - Olive
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Barbara Red Floral Dress
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Jo - Wide Leg Satin Trousers - Navy - Sample
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Mary Midi Dress - Sample
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Claire - Midi Wrap Dress - Black
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Abbey - Vest - Pink - Sample
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Jaya - Square Neck Sundress - Black
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Shona Sweatshirt - Navy Statement Star Print
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Fleur Embroidered Dress
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Sofia - Kids Dungarees - Denim Blue
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Vera Ditsy Blue Midi Dress - Sample
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Vera Dress - Watercolour Spot - Sample
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Angelica - Lace Trim Midi Dress - Black
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Ella - Wide Leg Trouser - Green
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Lulu - Scoop Neck Jumpsuit - Teal - Sample
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Jo - Wide Leg Satin Trousers - Navy
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Maeve Dress - Lurex & Print Green
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Martha - Relaxed Linen Shirt - Pink
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Rosie PJ - Pink Star & Washbag Bundle
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Sally-Grace - Tie Sleeve Midi Dress - Green
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Elizabeth Mini Dress
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Laura - Long Sleeve Wrap Blouse - Coral
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Katie - V Neck Tea Dress - Green Smudge Leopard Print
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Gigi - Cropped Trousers - Red
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Lana Denim Trouser
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Freya - V Neck T Shirt - Pink
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Brittany Wrap Dress - Black - Sample
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India - Hair Scrunchie - Lola Navy Geo Print
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Vera Dress - Watercolour Spot
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Lana - Trousers - Olive
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Claire Midi Dress - Sample
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Martha - Relaxed Shirt - Sage
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Rodica Broderie Dress
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Sadie - Square Neck Vest - White
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Emily - Midi Dress - Polka Dot
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Isha Trouser - Navy - Sample
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Beth - High Waisted Trouser - Navy - Sample
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Rodica Dress - Triangle Print
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Lizzy Embroidered Dress
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Ultimate Sustainable Basics Bundle (White, Black and Khaki)


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