This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Anne - Button Through Denim Dress
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Lana Denim Trouser
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Claudia Floral Knot Dress
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Maci - Cord Zip Jumpsuit - Black
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Isla Breton Top
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Kidswear Bundle 1 - 5 Items
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Valerie Lurex Dress - Burgundy and Bronze / Silver
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Sarah - Peplum Blouse - Black
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Barbara Red Floral Dress
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Isha Trouser - Navy
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Lottie Blouson Top
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Adele Relaxed Tee - White
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Caroline - V Neck Mini Dress - Green
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Penelope Georgette Dress - Blue & White Floral Print
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Georgia Midi Skirt (Unbagged)
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Rosie - Pyjama Set
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Melodi - Kids Long Sleeve T-Shirt - Navy Dinosaur Print
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Louise Georgette Midi Dress
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Allegra Broderie Dress - Green
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Molly - Sweetheart Midi Dress - Yellow Floral
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Anoushka - T-Shirt - White
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Sam Floral Dress
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Robyn - Wide Leg Jogger - Blue Stonewash
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Penny - Boxy T Shirt - White
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Cathy V-neck Tee - Brown
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Nivi - Luxury Reversible Embroidered Jacket - Special Edition
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Cader 4 Way Midi Dress - Black
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Julie Pocket Front Linen Skirt
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Sophie - Button Through Belted Midi Dress
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Audrey Shirred Waist V-Neck Dress - Blue Floral
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Ella - Wide Leg Trouser - Green
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Rosie - Poplin Pyjama - Black Floral
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Aria - Cord Midi Dress - Teal
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Tank Top & Trouser Bundle - Ruby & Rhianna - Green Gingham
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Mabel Washbag - Multicolour Floral Print
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Bea Lyocell Denim Wide Leg Trouser
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Kari Broderie Short Sleeve Shirt - White
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Claire Midi Wrap Dress Red
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Laura - Boat Neck Jersey Top - Teal
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Millie Button Front Dress - Blue Star Print
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Kathleen Dungaree
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Lily Geo Print Shirt Dress
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Naaila Paisley Dress - Navy
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Katie Mini Dress
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Hannah Midi Dress
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Frances - Midi Dress - Black Floral
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Rupali Angel Sleeve Tea Dress - Mustard & Ecru Floral Print
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Evie - Zip Sweatshirt - Pink


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