This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Rosie - Poplin Pyjama - Pink & Red - Sample
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Ivy - Summer Trouser - Blue
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Avalon Wrap Top
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Barbara Red Floral Dress - Sample
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Laila Top - Navy Linear Floral
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Ashleigh - Button Through Shirt Dress - Teal Print
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Meg Black Trouser - Sample
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Rosie Pyjamas - Green Star Print
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Rosaleen Shirred Bodice Midi Dress
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Eloise Broderie Sun Dress
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Georgia - Midi Bias Cut Skirt - Navy Polka Dot Print - Sample
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Susie Mini Wrap Dress
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Carly - Sweetheart Midaxi Dress - Red - Sample
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Claire Midi Dress - Sample
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Charlotte Peasant Blouse
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Mary Midi Dress - Sample
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Rhiona Denim Dress - Sample
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Susan Maxi Dress
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Judy Gingham Dress - Sample
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Murron - Collared Shirt - White
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Frances - Midi Dress - Black Floral - Sample
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Vera Ditsy Print Midi Dress
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Margaret - Belted Denim Jacket
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Lottie Blouson Top
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Fern - V Neck Relaxed Dress - Teal Leaf Print - Sample
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Jenny - Cotton Crinkle Shorts - Green
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Dora - Wrap Top Midi Dress - Pink & Orange Linear Print
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Barbara Geo Print Dress
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India - Hair Scrunchie - Lola Navy Geo Print
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Shannon - Utility Jumpsuit - Green
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Ella - Wide Leg Trouser - Green
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Libby Lurex Dress - Navy and Bronze / Silver
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Brittany Wrap Dress - Sample
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Rhianna Gingham Culotte - Sample
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Lucy - Scoop Neck T Shirt - White
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Amanda - Peasant Dress - Green - Sample
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Camilla Dress - Navy Linear Floral - Sample
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Maddie Dress - Black Floral
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Maddie - V Neck Dress - Dark Teal - Sample
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Ada Tencel Denim Dress - Sample
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Elizabeth - Henley Jersey Top - Stripe
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Beth - High Waisted Trouser - Navy - Sample
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Chelle - V-Neck Cami Top - Black
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Angelica - Lace Trim Midi Dress - Black
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Anna - Reversible Kimono Jacket - Black, White & Yellow
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Maisie - Cotton Crinkle Culottes - Rust
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Eve - Relaxed Blouse - White
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Lana - Trousers - Sand


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