This is Unfolded is a UK-based fashion brand founded in 2021 by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who previously worked together to help large retailers reduce waste. They launched Unfolded to create a more sustainable and ethical approach to fashion, focusing on producing clothes only after customers place orders, thereby eliminating overproduction and waste. The brand collaborates with its community to design each item, ensuring that production aligns with customer demand. By adopting this model, Unfolded not only offers affordable, high-quality clothing but also uses the savings to pay garment workers higher wages and fund literacy programs for children near their factories in India. Their commitment to sustainability is evident in their use of natural, organic, or recycled fabrics, and they offset carbon emissions from transportation. This approach has led to a return rate of less than 3%, significantly lower than the industry standard of 30%, and has supported over 7,500 children in India to learn to read and write.
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Sian - Pyjama Set - Blue Abstract Leaf Print
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Susan Maxi Dress - Blue & White Floral Print
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Deb - Reversible Satin Kimono Top - Navy
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Eva - Quilted Vest - Denim
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Sara - Strappy Sundress - Green
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Evie - Zip Sweatshirt - Cream
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Becca Cotton Stripe Shirt
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Harris - Kids Button Piqué T-Shirt - Blue
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Cara - Relaxed Culotte - Black
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Deborah Oversized Cotton Crinkle Shirt - Brown
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Fern Relaxed Dress - Blue & White Leaf Print
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Libby Lurex Dress - Navy and Bronze / Silver
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Sam Navy Print Shirred Dress
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Edith Textured Relaxed Top - Blue
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Julie - Cap Sleeve Maxi Dress - Black Floral Print
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Maddie Short Sleeve Dress - Floral Print
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Susie Mini Wrap Dress
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Kidswear Bundle 3 - 3 Items
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Helena Lurex Dress - Pink & Gold
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Rodica Brushstroke Print Dress
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Maddie - V Neck Dress - Burgundy
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Camilla Dress Black Linear Floral
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Charlotte Peasant Blouse
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Robyn - Wide Leg Jogger - Blue Stonewash
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Karen - Button Down Shirt - White
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Rosie - Poplin Pyjama - Green & Cream
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Meg Black Trouser
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Georgia Midi Skirt
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Yasmynn - Cord Shacket - Blue
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Lesley - Midi Button Wrap Dress - Green


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