Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
JOALINE culottes
Lovjoi
Bikini Slip High Cut DIRIMA Biobased Structure
Lovjoi
Rock LEONNE
Lovjoi
Panty PILOSELLA
Lovjoi
T-Shirt ARNELIA
Lovjoi
Sweater Elondra
Lovjoi
T-shirt MEXINE
Lovjoi
ANNEYLA blouse
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Hose HEDIE
Lovjoi
Hose JEANNI
Lovjoi
Bikini Top HELIOPORA Biobased Structure
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Bikini Top with Cup ABELIA Biobased Structure
Lovjoi
Dress ADEENA
Lovjoi
Bralette STIPA
Lovjoi
Dress FJELA
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Bikini Slip AZORELLA Biobased Structure
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Top PALMAE
Lovjoi
Top CHEMILLA
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Jumpsuit STAINE Black
Lovjoi
BH FEATHERMOSS Black
Lovjoi
Dress ELOUISE
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Body GARDEN TIGER
Lovjoi
Body SALMONA
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Jeansshorts FRITTILARY
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Blouse LILLMOR
Lovjoi
Hose SANDROSE black
Lovjoi
Slip LADIES NIGHTCAP Black
Lovjoi
Pullover ALEIKA
Lovjoi
Top NINIVA
Lovjoi
Nachthemd MELIOT Black
Lovjoi
Top MELISANDRINE
Lovjoi
BH VOODOO LILY Black
Lovjoi
BH WINDFLOWER Black
Lovjoi
Top RONNIA
Lovjoi
Bluse MALALI
Lovjoi
Badeanzug JUBAEA Biobased Structure
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Culotte TAVIRA Black
Lovjoi
SANDROSE trousers


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