Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Shorts FELIPPA
Lovjoi
Kleid PACAJA
Lovjoi
Skinny Jeans LEPIOTA Used Black
Lovjoi
Straight Jeans MEDLAR Black Overdyed
Lovjoi
Panty GRANDIFLORA
Lovjoi
BH MOONLIGHTER Black
Lovjoi
Kleid EMYLIA
Lovjoi
Jumpsuit ORQUIDEA Chili
Lovjoi
Slip ACHILLEA
Lovjoi
Jumpsuit STAINE
Lovjoi
Top CHEMILLA
Lovjoi
Jeansrock CELANDINE
Lovjoi
Body POSIDONI
Lovjoi
Pullover THELISA
Lovjoi
Spitzenrock TARU
Lovjoi
Bikini Top with Cup ABELIA Recycled Print
Lovjoi
Kleid AUDREYANA
Lovjoi
Cycling Shorts AENIS
Lovjoi
Bikini Top Cross Back KAALA LAU Biobased Structure
Lovjoi
Still-Bralette NEPETA
Lovjoi
Shorts BRELLAY Black
Lovjoi
Blouson Jacke BOCA
Lovjoi
Bralette DIASCIA
Lovjoi
Kleid RITIANA
Lovjoi
Bikini Slip High Waist KALMIA Biobased Structure
Lovjoi
Slip WHORLFLOWER
Lovjoi
Pullover HÖJA
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Recycled Print
Lovjoi
Bikini Slip High Waist KALMIA Recycled Print
Lovjoi
Panty YARROW Black
Lovjoi
BH WINDFLOWER
Lovjoi
Jeans PAULEENA
Lovjoi
BH LADY FERN Black
Lovjoi
Daybra HOLLYFERN Black
Lovjoi
Still-Bralette PHASELIA
Lovjoi
Kleid AMINEA
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
Lovjoi
Hose SANDROSE black
Lovjoi
Badeanzug Asymmetrical HIBISCO Recycled Print
Lovjoi
Culotte TAVIRA
Lovjoi
T-Shirt LOVJOI Logo
Lovjoi
Leggings PLANERI
Lovjoi
Top JONNAH
Lovjoi
Jumpsuit STAINE HALFSLEEVE
Lovjoi
Hose TAVIRA


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