Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Rock SPINELL
Lovjoi
BH MAIDENHAIR Black
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Culotte JOALINE
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Hose VISKLA Black
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Curve Style BH SPEEDWELL Black
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Hose TAVIRA
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Tanga LUMINOUS MOSS Black
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Mini Kleid ABELONE
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Blouson BOCA
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Jeans MEDLAR
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Top JONNAH
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Kleid PACAJA
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Skinny Jeans LEPIOTA Used Black
Lovjoi
Panty PENNYROYAL
Lovjoi
Jeans PAULEENA
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Bikini Top Knotted ACANEA Biobased Structure
Lovjoi
Jeansrock CELANDINE
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Bikini Top Knotted ACANEA Recycled Print
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Blouson Jacke BOCA
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Blouson Jacke BOCA
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Hose JEANNI
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Curve Style BH CLOVER Black
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Mom Jeans CARPINE Used Black
Lovjoi
Panty YARROW Black
Lovjoi
Cycling Shorts AENIS
Lovjoi
Jumpsuit STAINE HALFSEEVE
Lovjoi
Slip BABIANA
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Badeanzug JUBAEA Recycled Print
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Jumpsuit LAVRADIO Black
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Jumpsuit QUENDOLINE
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Bralette DIASCIA
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Top NINIVA
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Bluse SILURI MOIRE
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Bluse ALAIYA
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Daybra HOLLYFERN Black
Lovjoi
Bikini Slip Twist LAVATERA Recycled Print
Lovjoi
Bikini Top Cross Back with Wires FORTUNEI Biobased Structure
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Bluse ALAIYA
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Sweatshirt Malvine
Lovjoi
Bikini Slip AZORELLA Recycled Print
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Top TENELLA


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