Lovjoi is a German fashion brand founded in 2014 by Verena Benz, who previously owned an organic grocery store. The brand is dedicated to creating stylish, sustainable, and ethically produced clothing, aiming to revolutionize the fashion industry by combining style with responsibility. Lovjoi's product range includes women's outerwear, underwear, jeans, swimwear, and shoes, all made from eco-friendly materials such as organic cotton, Tencel, and recycled polyester. The brand emphasizes fair production practices, with most garments produced in its own facility in Dürmentingen, Germany, and other facilities in Portugal, Turkey, and Tunisia. Lovjoi also focuses on social responsibility by employing former refugees in its sewing department and assisting them with housing and bureaucratic challenges. The brand's commitment to sustainability is evident in its use of innovative materials like Br4®, made from plant-based polyamide, and its dedication to reducing its carbon footprint through short supply chains and CO₂-neutral shipping. Lovjoi's designs are timeless and versatile, combining minimalist aesthetics with feminine details, catering to women who celebrate their style while supporting a better world.
Lovjoi
Kleid ODON
Lovjoi
Top RONNIA
Lovjoi
Panty WILD THYME Black
Lovjoi
Slip LADIES NIGHTCAP
Lovjoi
Culotte TAVIRA
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Culotte TAVIRA
Lovjoi
Slip HERB PARIS Black
Lovjoi
Kleid AUDREYANA
Lovjoi
Bikini Top HELIOPORA Recycled Print
Lovjoi
Bikini Panty CALEPINA Recycled Print
Lovjoi
Body LARGE EMERALD Black
Lovjoi
Slip WHORLFLOWER
Lovjoi
Jumpsuit STAINE Black
Lovjoi
Jeans MEDLAR
Lovjoi
Top GAGAT
Lovjoi
Bluse ALAIYA
Lovjoi
Dress FJELA
Lovjoi
Tanga LUMINOUS MOSS Black
Lovjoi
Jeans PAULEENA
Lovjoi
Slip BABIANA
Lovjoi
Panty FLOWERING FERN Black
Lovjoi
Bikini Slip Ruffles AMANITA Recycled Print
Lovjoi
SANDROSE trousers
Lovjoi
Hose SANDROSE
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Top FLABELA
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BH FEATHERMOSS
Lovjoi
Rock Scorpion Senna
Lovjoi
Kleid AMINEA
Lovjoi
Slip EYEBRIGHT Black
Lovjoi
Panty PENNYROYAL Black
Lovjoi
Blouse LILLMOR
Lovjoi
Top SCIARRA
Lovjoi
Hose HEDIE
Lovjoi
BH WINDFLOWER
Lovjoi
Bluse CAYSSIE
Lovjoi
Bluse MARILIN
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Top RONNIA
Lovjoi
Blouson Jacke BOCA
Lovjoi
Bikini Slip Ruffles AMANITA Biobased Structure
Lovjoi
Bikini Slip Knotted HALESIA Biobased Structure
Lovjoi
Hose SANDROSE black
Lovjoi
Kleid FRIEDI
Lovjoi
Kleid MELISSAR
Lovjoi
Bikini Slip Knotted HALESIA Recycled Print
Lovjoi
Bluse MOHNAH
Lovjoi
Jumpsuit STAINE
Lovjoi
SANDROSE trousers
Lovjoi
Wide Cropped Jeans BARLERIA Black Overdyed


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